Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Question 4—In 10 Years, What Major Marketing Strategies Do I Employ to Market and Sell My Products andServices?In response to the fourth mission statement question, in Exercise 23 you'll describe marketing strategiesthat will make your company highly successful. Consider what the large companies in your market aredoing and build from there. Don't limit yourself because of your notion of affordability. Remember, in10 years you will be a successful company and will possess the personnel and financial resourcesnecessary to carry out your strategies. Examples of responses to Question 4 follow:1. Our major marketing strategies are to establish long-term client relationships, maintain a diversifiedclient base, develop strategic busi-ness alliances, maintain interorganizational marketing and sales synergy, actively participate inprofessional organizations, maintain high visibility in the marketplace, and make acquisitions to gainentry into selected market segments.Page 912. Our major marketing strategies are to obtain word-of-mouth referrals via our satisfied clients, obtainrecognition in our industry and our marketplace via public relations, and aggressively pursue our nichemarket of high-quality custom homes.3. Our major marketing strategies are to maintain a high visibility in the marketplace, continuouslydevelop close relationships with key suppliers and large and small businesses in our market, continuallymaintain cognizance of emerging products, maintain strong client relationships, acquire companies thatprovide us market entry and expertise, and focus on developing our staff's expertise and professionalism.4. Our major marketing strategies are to lock our customers in through the marriage of our informationsystems with theirs, providing the ultimate in customer service; to maintain a high visibility in themarketplace through continual development of strategic partners, nationwide advertising, andparticipation in professional, business, and community organizations; and to use our nationwidepresence and our selected acquisitions to gain entry into niche markets.5. Our major marketing strategies are to continuously expand business with current clients, develop andpursue niche markets, maintain high visibility in our marketplace, develop and maintain strategicrelationships with both large and small companies, promote a business development culture throughoutthe company, research and evaluate bid opportunities to optimize marketing resources including earlycultivation of potential clients, have a nationwide and international geographic presence, and acquirecompanies to provide entry into selected markets.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (104 of 219)16.02.2005 13:54:23