Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"11. All members of themanagement staff haveposition descriptions andobjectives defined for nextfiscal year (H. Caring).15. G. Moore: Develop draftmanagement staff positiondescriptions for CEO review by5/15/00.cussed earlier, the action plan for a given planning year is never completed; new action items willalways surface as you work toward achieving the objective.Page 128As another example, for Objective 8, expanded office space, Action Item 12 is to make contact with arealtor. When this is completed, a following action item might be to view some properties or gatherinformation on potential properties for consideration. Again, the next action item to achieve a particularobjective is shown, in contrast to describing all necessary action items at one time.Action items clearly describe the most basic activities that must be accomplished in order to achieve theall-important annual objectives.Action Items Stemming from IssuesThe action plan is where you will address each issue you identified in Chapters 4 and 5 (Exercise 40).Refer to your Major Issues and Approaches for Resolution document. Review each issue and relatedissue-resolution approach. You will describe the near-term actions (next 30 to 45 days) you will put inplace to begin to address each issue you have identified.Table 8.11 provides examples of five previously stated issues and issue-response options. Exampleaction items are also shown, which areEXERCISE 40: DEVELOP YOUR ACTION PLANfile:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (144 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"For each annual objective you developed in your businessplan, now identify the action items you (or perhaps others)will accomplish in the next 30 to 45 days to initiate theeventual realization of the objectives. Also, review the list ofissues and issue responses you developed earlier. You mayhave defined annual objectives stemming from several ofthese issues in Exercise 39. Each of these objectives shouldhave an associated action item. In addition, you need todefine action items for those issues that you did not assign anannual objective. In other words, each issue-resolutionapproach you defined earlier requires a defined action item.Based on the examples shown in Tables 8.10 and 8.11,document your action plan in your business plan (seeAppendix B).Page 129TABLE 8.11 EXAMPLES OF ISSUES AND RELATED ACTIONITEMSIssue 1. We lack sufficient business development (sales) staff.Selected Response OptionIf affordable, hire additionalsalespeople. If not, considerreducing costs in other areas tomake funds available.Action ItemsP. Jones: Prepare and placenewspaper ad by 4/17.D.Dowkins: Contact W. Lake repossible hire by 4/21.Issue 2. We are not winning our share of competitive proposals; welack proposal preparation skills, resources, systems, andmethodologies.Selected Response OptionReview your businessdevelopment processes(identification, qualification,pursuit, and capture)—identifyand address faults hindering yourproposal success.Action ItemsT. Pres: Interview S. Sharp(consultant) re a survey of ourbusiness development process by4/21.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (145 of 219)16.02.2005 13:54:23
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