Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 21PART 2—IDENTIFY THE ISSUESOn any journey, we must find out where we are before we can plan the first step.—Kathy BoevinkThis part describes step 1 of the planning process—identifying the issues—or in Kathy Boevink'sterminology, finding out where you are. Chapters 3, 4, and 5 cover popular function-specific andcompanywide issues, along with appropriate issue response options. Part 3 covers defining actions fordealing with these issues.Chapter 3: Issues in the Way of Success presents an approach for gathering the major issues facingcompanies and, in order to help you clearly understand what part of your organization needs to take onthe task of dealing with these issues, categorizes them as either function-specific or companywide.Chapter 4: Function-Specific Issues and Appropriate Response Options presents the major issues in thefour functional areas of marketing and sales, personnel and compensation, management and operations,and finance and administration and offers approaches for resolving them. A series of examples andexercises is also included to help you identify your own function-specific issues and developappropriate responses.Page 22Chapter 5: Companywide Issues and Appropriate Response Options presents the five major issuecategories in the five enterprisewide areas of communications, culture, systems and processes, planning,and resources. Again, a series of examples and exercises is included to help you identify your owncompanywide issues and develop approaches to eliminate these issues.file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (34 of 219)16.02.2005 13:54:23