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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"Page 205plann<strong>in</strong>g sessions <strong>for</strong>, 149-158Plan or Die! (Nolan, Goodste<strong>in</strong>, and Pfeiffer), 13 , 19, 133review<strong>in</strong>g and f<strong>in</strong>aliz<strong>in</strong>g, 143-144shar<strong>in</strong>g with employees, 144strategic bus<strong>in</strong>ess plan, 8-10strategic elements of, 78tactical elements of, 79and three-step plann<strong>in</strong>g process, 17-20, 148, 157, 160types of, 8, 10why bus<strong>in</strong>ess plans fail, 11-13, 159CClassic bus<strong>in</strong>ess plan, 8-9,12def<strong>in</strong>ed, 9purpose of, 9weaknesses of, 9, 12Coca-Cola, 82Communications issues, 30, 34 , 58-61def<strong>in</strong>ed, 34exercises <strong>in</strong>volv<strong>in</strong>g, 59listed, 58-59response options listed, 60-61file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Setti...orward_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (203 of 219)16.02.2005 13:54:23

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