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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"Hav<strong>in</strong>g the plan alone is not sufficient. Chapter 1 <strong>in</strong>dicated that there are four reasons why companieswith a bus<strong>in</strong>ess plan <strong>in</strong> hand fail to execute their plan:1. <strong>The</strong> plan doesn't account <strong>for</strong> roadblocks (issues) <strong>in</strong> the way of successful plan implementation.2. <strong>The</strong> plan is too limited <strong>in</strong> scope.3. <strong>The</strong>re is no management process <strong>in</strong> place to support plan implementation.4. <strong>The</strong> plan action items lackpriority.It should now be clear how the three-step plann<strong>in</strong>g process addresses each of these four roadblocks:Page 1601. You developed the issues fac<strong>in</strong>g your company and approaches to address<strong>in</strong>g them <strong>in</strong> Chapters 4 and5 and <strong>in</strong>cluded them <strong>in</strong> your Major Issues and Approaches <strong>for</strong> Resolution document <strong>for</strong> later use <strong>in</strong>develop<strong>in</strong>g your bus<strong>in</strong>ess plan.2. <strong>The</strong> bus<strong>in</strong>ess plan you developed <strong>in</strong> Chapters 7 and 8 is broad <strong>in</strong> scope, conta<strong>in</strong><strong>in</strong>g both strategy(vision statement, mission statement, and five-year goals) and tactics (annual objectives and an actionplan).3. A management process <strong>for</strong> successfully implement<strong>in</strong>g your plan is presented <strong>in</strong> Chapter 9, and planmanagementsupport systems are presented <strong>in</strong> Chapter 10.4. <strong>The</strong> methodology <strong>for</strong> ensur<strong>in</strong>g that you effectively deal with the plan's action items is described <strong>in</strong>Chapter 9, as well.As discussed <strong>in</strong> Chapter 10, the only rema<strong>in</strong><strong>in</strong>g roadblock to successfully implement<strong>in</strong>g the plan youhave just developed may be how committed you are to undertak<strong>in</strong>g the task ahead: implement<strong>in</strong>g yourbus<strong>in</strong>ess plan. Recall that plann<strong>in</strong>g is a process and not just the development of a document.Incorporat<strong>in</strong>g this process <strong>in</strong>to your company's operation and mak<strong>in</strong>g it the basis <strong>for</strong> your topmanagementdecision mak<strong>in</strong>g will set the stage <strong>for</strong> your future growth and profitability. You and, ifapplicable, your management team must make the commitment to spend the time to address the"important but not urgent" activity of implement<strong>in</strong>g your bus<strong>in</strong>ess plan.Review of the Book's ObjectivesChapter 1 presented three objectives:1. Provide you with an understand<strong>in</strong>g of effective bus<strong>in</strong>ess plann<strong>in</strong>g and plan implementation techniquesfile:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Setti...orward_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (172 of 219)16.02.2005 13:54:23

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