Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"4. Acquisition of two market-niche companies5. 10 satellite offices—Richmond/Virginia Beach, Baltimore, Philadelphia, New York, San Francisco,San Diego, Los Angeles, Chicago, Denver, and Atlanta6. $3-million revenue from team relationships with strategic alliance companies7. Strategic alliances in place with five companies8. Publishing a book on XYZ's best value methodologyThese examples of five-year goals all identify marketing strategies that position the company forexpanding its market share in the future.Page 104EXERCISE 29: DESCRIBE YOUR FIVE-YEARSTRATEGIC MARKETING GOALSUsing one or more of the examples shown in the precedingtext, or other mission statement marketing strategies you haveidentified (marketing strategies), document several five-yearstrategic marketing goals in your business plan (seeAppendix B).Employee Commitment GoalsYou should have one or two five-year goals supporting a portion of the answer to the fifth missionstatement's question, regarding what your commitments are (Exercise 30). Examples of employeecommitment goals follow:1. Greater than 90 percent employee annual retention rate2. Fully operational employee career progression plan in place3. Performance-based compensation (PBC) plan in place4. Employee profit-sharing program in place5. Comprehensive management and staff training program in placefile:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (118 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"6. Employee ownership of the company in place7. 6 percent 401(k) annual matching program in placeEXERCISE 30: DESCRIBE YOUR FIVE-YEAREMPLOYEE COMMITMENT GOALSUsing one or more of the examples shown in the precedingtext, or based on other mission statement employeecommitments you have identified, document one or two fiveyearemployee commitment goals in your business plan (seeAppendix B).Relationship between the Mission Statement and the Five-Year GoalsYour five-year goals should tie directly to your mission statement. To ensure that this hastakenPage 105place, the development of your five-year goals has been framed with this in mind. Table 7.1 shows therelationship among the five elements of your mission statement and the five-year goals you havedeveloped so far.Additional Goals to ConsiderThere are most likely some additional five-year goals that may not relate directly to the missionstatement but do support the growth and profitability of your company and should be included in yourlist (Exercise 31). Examples of additional five-year goals follow:1. Submit a total value of $10 million in proposals.2. Submit 4 major ($10-million) competitive proposals as the prime contractor.3. Establish a 35 percent competitive proposal win rate.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (119 of 219)16.02.2005 13:54:23
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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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