11.07.2015 Views

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"What Your Five-Year Goals Achieve 107End Po<strong>in</strong>t 107Chapter 8—Def<strong>in</strong>e Your Tactics: Annual Objectives and the Action Plan 109Sett<strong>in</strong>g Annual Objectives 109Establish<strong>in</strong>g a Plann<strong>in</strong>g Timeframe 110Establish<strong>in</strong>g Accountability 111Revenue Objectives 111Develop<strong>in</strong>g a Revenue Projection 113Profit Objectives 115Customer Satisfaction Objectives 116Competitive Dist<strong>in</strong>ction Objectives 118Strategic Market<strong>in</strong>g Objectives 118Employee Commitment Objectives 120Additional Annual Objectives to Consider 121Annual Objectives Stemm<strong>in</strong>g from Issues 122What Your Annual Objectives Achieve 122Def<strong>in</strong><strong>in</strong>g the Action Plan 125file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Sett<strong>in</strong>...<strong>Forward</strong>_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (12 of 219)16.02.2005 13:54:23

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!