Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 35company's products and services. In HR, systems and processes issues show up as ineffective hiringprocesses and poor employee performance tracking and compensation systems, in marketing and salesas ineffective tracking of sales and marketing activities, and at the CEO level in poor reporting of allcompany operations. Again, these issues must be addressed as they present themselves in each of theoperational elements of the company.Planning issues show up across the board, as well. The major planning issue is a lack of a businessplan. The CEO must take on the resolution of issues surrounding the company's business plan, but eachorganization must address particular planning issues internally.Finally, resources issues are typically present in a number of organizations—they focus on staff,facilities, and equipment. The major resource issue is a lack of sufficient staff. Senior management inorganizations facing this issue must be part of dealing with it.Chapter 5 describes the major issues stemming from these five companywide issue categories andpresents approaches for dealing with them.End PointThe first step of the three-step planning process is to identify the issues that stand in the way of yourorganization's success. In addition to your own definition of these issues, it is important to speak withyour key employees and company advisors to gather their indications of issues that need to beaddressed.Issues facing most small to medium-sized companies fall into nine categories:1. Marketing and Sales2. Personnel and compensation3. Communications4. Management and operations5. Culture6. Systems and processes7.Planningfile:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (46 of 219)16.02.2005 13:54:23