Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Of key importance is that this book presents a unique approach to planning based on actual experiencesI have gained over my 35-year business career. As mentioned earlier, this experience includescofounding a home-based business in 1982 and growing it into a highly successful 600-person hightechnologycompany with offices throughout the eastern UnitedPage xxStates. Since 1990, I have been working as a consultant with over 70 companies of all types and sizes,identifying and dealing with the major issues facing companies today and supporting their developmentof action-oriented business plans that foster growth and profitability. This book captures and employsthe essence of these experiences first-hand.The planning approach I use is not that of the "standard business plan," which focuses on raisingcapital, or the "strategic plan," which is woefully short on tactics and most often sits on a shelfgathering dust. Instead, it is an approach that focuses on growing your business, bringing more to thebottom line, and designing a company or organization that is efficient, effective, and enjoyable.More than a tutorial, this is a hands-on workbook that will guide you, step by step, through the processof preparing your business plan. Completing the exercises in this book will result in your having aworking business plan in hand, as well as a process for managing it to success. As a result, you will beon your way to making the vision of your company or organization a reality. I heartily wish yousuccess.Page 1PART 1—THE BUSINESS-PLANNING PROCESSTHREE STEPS TO AN EFFECTIVE BUSINESS PLANThose who fail to plan, plan to fail.—George HewellThis part on the business-planning process presents two chapters that provide an introduction tobusiness plans and an overview of the business-planning process that you will use to develop yourbusiness plan.file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (18 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Chapter 1: An Introduction to Business Plans answers the question, "Why do I need a business plan?" Italso describes the two most popular kinds of plans found in today's business world and explains whythey generally fail to meet the objectives of the developers.Chapter 2: The Three-Step Planning Process presents an introduction to the three steps you will use todevelop and manage your own business plan—identifying the issues, developing the plan, andmanaging the plan. Performing these three steps avoids the planning pitfalls described in Chapter 1,thereby helping you successfully achieve your planning objectives.Page 3Chapter 1—An Introduction to Business Plansplan (plan) n. [Fr., plan, plane, foundation: . . .] refers to any detailed method, formulated beforehand, fordoing or making something . . .—Webster's New World Dictionary 1Keeping this definition in mind, what do a housing developer, a professional football coach, a militarycommander, and a commercial airline pilot have in common? The answer is that they all begin theirprojects with a written plan. These construction plans, game plans, battle plans, and flight plans (andbusiness plans as well) all have something in common—the objectives and approach to accomplishingthe mission of each is determined and documented prior to undertaking the mission. Referring to thispart's opening quote, these planners don't plan on failing.Business Characterization by SizeThe U.S. Small Business Administration (SBA) reports that more than 22 million businesses filed taxreturns in 1995. 2 As shown in Figure 1.1, the large majority of these businesses (approximately 17million) were sole-proprietorships (no employees), about a third (approximately 5 million) had from 1to 500 employees, and only 15,000 businesses had more than 500 employees. The SBA defines a smallbusiness as a company that has fewer than 500 employees. 3file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (19 of 219)16.02.2005 13:54:23
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