Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Business plans:changing nature of, 79classic business plan, 8-9Complete Book of Business Plans, The (Corello and Hazelgren), 6development of, 75-130elements of, 77-80failing to plan, and consequences of not planning, 4 -8How to Create a Successful Business Plan (Gumpert), 9How to Write a Winning Business Plan (Mancuso),6implementation of, 143-148introduction to, 3-15issue-resolution actions in, 26management of, 131-158necessity for, 8planning cycle for,141file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (202 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 205planning sessions for, 149-158Plan or Die! (Nolan, Goodstein, and Pfeiffer), 13 , 19, 133reviewing and finalizing, 143-144sharing with employees, 144strategic business plan, 8-10strategic elements of, 78tactical elements of, 79and three-step planning process, 17-20, 148, 157, 160types of, 8, 10why business plans fail, 11-13, 159CClassic business plan, 8-9,12defined, 9purpose of, 9weaknesses of, 9, 12Coca-Cola, 82Communications issues, 30, 34 , 58-61defined, 34exercises involving, 59listed, 58-59response options listed, 60-61file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (203 of 219)16.02.2005 13:54:23
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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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