Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"EXERCISE 16: DEFINE YOUR RESPONSE TOPLANNING ISSUESFor each planning issue you have identified in Exercise 15,develop a response using the examples presented in Table 5.5or, as an alternative, define your own responses. Write theseissue responses in your Major Issues and Approaches forResolution document (see Appendix A).Page 69TABLE 5.4 RESPONSE OPTIONS FOR PLANNINGISSUESIssue 1. We don't have an agreed-upon common vision, focus,direction, goals, and objectives for the company—a businessplan.• Develop your business plan—the subject of this book.Issue 2. We need a marketing and sales plan to target ourmarkets, determine our entry strategies, and define our futureproducts and services.• Develop a marketing and sales plan.• Acquire the services of an expert to support the developmentof this plan.Issue 3. We're totally reactive; we don't plan strategically,tactically, or in any other way; we run by the seat of our pants.• Develop and implement your business plan.Issue 4. We don't implement the plans we do develop; wedon't develop action plans as follow-on to our strategies; welack the resources, accountability, and commitment (buy-in)to implement our plans.• Manage your business plan to success (see Part 4).file:///C|/Documents and Settings/gasanova/Local Settin...Forward_MBA_in_Business_Planning_for_Growth/e-book.html (86 of 219)16.02.2005 13:54:23