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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"Page 162<strong>Philip</strong> <strong>Walcoff</strong>, PresidentPWI Bus<strong>in</strong>ess Solutions537 Lakeview CircleSeverna Park, MD 21146I wish you great success <strong>in</strong> your bus<strong>in</strong>ess and your life. In clos<strong>in</strong>g, I encourage you to always reach <strong>for</strong>the stars <strong>in</strong> your plann<strong>in</strong>g ef<strong>for</strong>ts. In this regard, I want to leave you with these words:In the long run men hit only what they aim at. <strong>The</strong>re<strong>for</strong>e, though they should fail immediately, they hadbetter aim at someth<strong>in</strong>g high.—Henry David ThoreauPage 163APPENDIX A—YOUR MAJOR ISSUES AND APPROACHES FOR RESOLUTIONIn develop<strong>in</strong>g your list of issues and approaches <strong>for</strong> their resolution, refer to the examples presented <strong>in</strong>Chapters 4 and 5. Try to restrict the number of issues <strong>in</strong> each category to less than five. Limit<strong>in</strong>g thenumber enables you to focus on the major issues. If you feel strongly about exceed<strong>in</strong>g the suggestednumber, by all means, <strong>in</strong>clude them <strong>in</strong> your list of issues to be dealt with.Market<strong>in</strong>g and Sales• Major market<strong>in</strong>g and sales issues—see Exercise 1.• Response to market<strong>in</strong>g and sales issues—see Exercise 2.Personnel and Compensation• Major personnel and compensation issues—see Exercise 3.• Response to personnel and compensation issues—see Exercise 4.Management and Operations• Major management and operations issues—see Exercise5.file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Setti...orward_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (174 of 219)16.02.2005 13:54:23

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