Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"competitive distinction objectives, 118competitive distinction objectives example, 119competitive distinction objectives exercise, 118customer satisfaction objectives, 116-117customer satisfaction objectives example, 117customer satisfaction objectives exercise, 117defined, 79employee commitment objectives, 118, 120employee commitment objectives example, 121employee commitment objectives exercise, 121establishment of, 109-110Page 204as milestones, 122-123miscellaneous objectives, 120-121miscellaneous objectives examples, 123miscellaneous objectives exercises, 122planning cycle for, 141in planning session, 157profit objectives, 115-116profit objectives example, 116profit objectives exercise, 116file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (200 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"relationship to five-year goals, 110revenue objectives, 111-112revenue objectives example, 112revenue objectives exercise, 114revenue projections, 113-114review package of, 139-141reviews of, 138strategic marketing objectives, 118strategic marketing objectives example, 120strategic marketing objectives exercise, 119timeframe for, 110Annual objectives review package, 139-141exercise involving, 141qualitative objectives, 140quantitative objectives, 139-140AT&T, 82BBoevink, Kathy, 7, 21Bryan, William Jennings, 125Burnham, Daniel H., 77, 95Busenbaum, H., 7, 109Business planning, in larger organizations, 149 -158file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (201 of 219)16.02.2005 13:54:23
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