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Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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<strong>Philip</strong> <strong>Walcoff</strong> - "<strong>The</strong> <strong>Fast</strong> <strong>Forward</strong> <strong>MBA</strong> <strong>in</strong> Bus<strong>in</strong>ess Plann<strong>in</strong>g <strong>for</strong> Growth"Page xiCONTENTSIntroductionxviiPart 1<strong>The</strong> Bus<strong>in</strong>ess-Plann<strong>in</strong>g Process: Three Steps to an Effective Bus<strong>in</strong>ess Plan1Chapter 1—An Introduction to Bus<strong>in</strong>ess Plans 3Bus<strong>in</strong>ess Characterization by Size 3Most Companies Don't Plan 4Bus<strong>in</strong>ess Failures Are L<strong>in</strong>ked to Lack of Plann<strong>in</strong>g 5Reasons Why Companies Don't Plan 7Why You Need a Bus<strong>in</strong>ess Plan 8Types of Bus<strong>in</strong>ess Plans 8<strong>The</strong> Classic Bus<strong>in</strong>ess Plan 9<strong>The</strong> Strategic Plan 9Strategy and Tactics 10Other Types of Plans Used <strong>in</strong> Bus<strong>in</strong>ess 10Why Bus<strong>in</strong>ess Plans Fail 11file:///C|/Documents and Sett<strong>in</strong>gs/gasanova/Local Sett<strong>in</strong>...<strong>Forward</strong>_<strong>MBA</strong>_<strong>in</strong>_Bus<strong>in</strong>ess_Plann<strong>in</strong>g_<strong>for</strong>_Growth/e-book.html (6 of 219)16.02.2005 13:54:23

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