Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

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Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"revenue goals exercise, 98revenue goals for each element of business, 96-97revenue goals using specified growth rate, 97strategic marketing goals, 103strategic marketing goals examples, 103strategic marketing goals exercise, 104Foch, Ferdinand, 133,135Function-specific issues, 31-33, 37-55Gfinance and administration, 33, 53-54finance and administration exercises, 54finance and administration response options, 55listed, 32-33, 37management and operations, 50-51management and operations exercises, 51-52management and operations response options, 52-53marketing and sales, 39-42marketing and sales exercises, 42-43marketing and sales response options, 43-46personnel and compensation, 46-48personnel and compensation exercises, 48personnel and compensation response options, 48 -50file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (210 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"General Electric, 82Goals, five-year. See Five-year goalsGoodstein, Leonard, and Plan or Die!, 13, 19, 133Gumpert, David E., and How to Create a Successful Business Plan, 9HHazelgren, Brian J., and Complete Book of Business Plans, The,6Page 209Hesburgh, Thomas, 7Hewell, George, 1How to Create a Successful Business Plan (Gumpert), 9How to Start, Finance, and Manage Your Own Small Business (Mancuso), 84How to Write a Winning Business Plan (Mancuso),6Hubbard, Ken,131, 141IIBM:and mission statement, 84vision statement, 82Implementation plans. See Mini-implementation plansInterviews, to identify issues, 23-24Issues:file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (211 of 219)16.02.2005 13:54:23
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