Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

More documents

Recommendations

Info

Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Question 4—In 10 Years, What Major Marketing Strategies Do I Employ to Market and Sell My Products andServices?In response to the fourth mission statement question, in Exercise 23 you'll describe marketing strategiesthat will make your company highly successful. Consider what the large companies in your market aredoing and build from there. Don't limit yourself because of your notion of affordability. Remember, in10 years you will be a successful company and will possess the personnel and financial resourcesnecessary to carry out your strategies. Examples of responses to Question 4 follow:1. Our major marketing strategies are to establish long-term client relationships, maintain a diversifiedclient base, develop strategic busi-ness alliances, maintain interorganizational marketing and sales synergy, actively participate inprofessional organizations, maintain high visibility in the marketplace, and make acquisitions to gainentry into selected market segments.Page 912. Our major marketing strategies are to obtain word-of-mouth referrals via our satisfied clients, obtainrecognition in our industry and our marketplace via public relations, and aggressively pursue our nichemarket of high-quality custom homes.3. Our major marketing strategies are to maintain a high visibility in the marketplace, continuouslydevelop close relationships with key suppliers and large and small businesses in our market, continuallymaintain cognizance of emerging products, maintain strong client relationships, acquire companies thatprovide us market entry and expertise, and focus on developing our staff's expertise and professionalism.4. Our major marketing strategies are to lock our customers in through the marriage of our informationsystems with theirs, providing the ultimate in customer service; to maintain a high visibility in themarketplace through continual development of strategic partners, nationwide advertising, andparticipation in professional, business, and community organizations; and to use our nationwidepresence and our selected acquisitions to gain entry into niche markets.5. Our major marketing strategies are to continuously expand business with current clients, develop andpursue niche markets, maintain high visibility in our marketplace, develop and maintain strategicrelationships with both large and small companies, promote a business development culture throughoutthe company, research and evaluate bid opportunities to optimize marketing resources including earlycultivation of potential clients, have a nationwide and international geographic presence, and acquirecompanies to provide entry into selected markets.file:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (104 of 219)16.02.2005 13:54:23
Philip Walcoff - "The Fast Forward MBA in Business Planning for Growth"Page 92EXERCISE 23: DESCRIBE THE MAJOR MARKETINGSTRATEGIES YOU WILL EMPLOY TO MARKETAND SELL YOUR PRODUCTS AND SERVICES 10YEARS FROM NOWReview the five sample answers to Question 4 and documentyour own answer in your business plan (see Appendix B).Describe what you think your major marketing strategiesshould be in order to promote growth and have a highlysuccessful company 10 years from now.Question 5—In 10 Years, What Are My Commitments to My Clients, Employees, and Stakeholders?In answering this fifth mission statement question in Exercise 24, you will define the relationship youwill have with the three critical elements of your company—your customers, your employees, and yourstakeholders. Setting your strategies in place for working with these three critical elements will put youin action toward achieving the mission of your company. Examples of responses to Question 5 follow:1. We are committed to providing our clients with the highest-quality product at a fair price, ouremployees with an opportunity to grow both financially and professionally, and our stakeholders withthe continued growth and profitability of the company.2. We are dedicated to providing our clients with quality and value in supporting the achievement oftheir objectives, our employees with a rewarding and secure workplace and opportunity for theirprofessional and financial growth, and our stakeholders with the continued growth and profitability ofthe company.3. We are committed to providing our customers with courteous service and high-quality products andservices at a competitive price under environmentally sound conditions, our employees with a safe andrewarding environment enabling career and financial growth, and our stakeholdersfile:///C|/Documents and Settings/gasanova/Local Setti...orward_MBA_in_Business_Planning_for_Growth/e-book.html (105 of 219)16.02.2005 13:54:23
Page 5 and 6:
Philip Walcoff - "The Fast Forward
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54: Philip Walcoff - "The Fast Forward
Page 103: Philip Walcoff - "The Fast Forward
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Page 189 and 190:
Page 191 and 192:
Page 193 and 194:
Page 195:
Page 198 and 199:
Page 200 and 201:
Page 202 and 203:
Page 204 and 205:
Page 206 and 207:
Page 208 and 209:
Page 210 and 211:
Page 212 and 213:
Page 214 and 215:
Page 216 and 217:
Page 218 and 219:
show all

Philip Walcoff - "The Fast Forward MBA in Business Planning for ...

Create successful ePaper yourself

Delete template?

Save as template?