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David K.H. Begg, Gianluigi Vernasca-Economics-McGraw Hill Higher Education (2011)

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Review questions<br />

Review questions<br />

c.onnect<br />

An industry faces the demand curve:<br />

1:<br />

2 3 4 5 6 7 8 9 10<br />

10 9 8 7 6 5 4 3 2<br />

(a) Suppose it is a monopolist whose constant MC = 3: what price and output are chosen? (b) Now<br />

suppose there are two firms, each with MC= AC = 3: what price and output maximize joint profits if<br />

they collude? ( c) Why might each firm be tempted to cheat if it can avoid retaliation by the other?<br />

2 With the above industry demand curve, two firms, A and Z, begin with half the market each when<br />

charging the monopoly price. Z decides to cheat and believes A will stick to its old output level.<br />

(a) Show the demand curve Z believes it faces. (b) What price and output would Z then choose?<br />

3 Vehicle repairers sometimes suggest that mechanics should be licensed so that repairs are done<br />

only by qualified people. Some economists argue that customers can always ask whether a mechanic<br />

was trained at a reputable institution without needing to see any licence. (a) Evaluate the arguments<br />

for and against licensing car mechanics. (b) Are the arguments the same for licensing doctors?<br />

4 Think of five adverts on television. Is their function primarily informative, or to erect entry barriers<br />

to the industry?<br />

5 A good-natured parent knows that children sometimes need to be punished but also knows that,<br />

when it comes to the crunch, the child will be let off with a warning. Can the parent undertake any<br />

pre-commitment to make the threat of punishment credible?<br />

6 True or false A firm in a monopolistically competitive market faces a downward-sloping demand<br />

curve for its product.<br />

7 Common fallacies Why are these statements wrong? (a) Competitive firms should get together<br />

to restrict output and drive up the price. (b) Firms would not advertise unless they expected<br />

advertising to increase sales.<br />

8 Consider a market with two firms, 1 and 2, producing a homogeneous good. The market demand<br />

is P= 130- 2(Q1 + Q2), where Q1 is the quantity produced by firm 1 and Q2 is the quantity produced<br />

by firm 2. The total cost of firm 1 is TC1 = 1 OQ1, the one of firm 2 is TC2 = 1 OQ2• Therefore, we have<br />

that MC1 = 10 and MC2 = 10. The marginal revenue of firm 1 is MR1 = 130 - 4Q1 - 2Q2, while the<br />

marginal revenue of firm 2 is MR2 = 130 - 2Q1 - 4Q2• Each firm chooses its quantity to maximize<br />

profits.<br />

(a) From the condition MR1 =MCI> find the reaction function of firm l, and from MR2 = MC2, find<br />

the reaction function of firm 2.<br />

(b) Find the equilibrium quantity produced by each firm by solving the system of the two reaction<br />

functions you found in (a). Sketch your solution graphically.<br />

(c) Find the equilibrium price. Find the profits of each firm.<br />

221

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