David K.H. Begg, Gianluigi Vernasca-Economics-McGraw Hill Higher Education (2011)

Detailed Table of Contents
Preface xiii Summary
Guided tour xvi Review questions 40
Boxed material xix 3 Demand, supply and the market 42
Connect xxv
3.1 The market 42
Additional technology to enhance learning 3.2 Demand, supply and equilibrium 43
and teaching
XXVlll
Acknowledgements for the tenth edition XXXll
3.4 Behind the demand curve 48
About the authors
xxxv
3.5 Shifts in the demand curve 49
39
3.3 Demand and supply curves 45
PART ONE Introduction
3.6 Behind the supply curve 51
3.7 Shifts in the supply curve 53
Economics and the economy
3
3.8 Consumer and producer surplus
1.1 Economic issues 4
3.9 Free markets and price controls 55
1.2 Scarcity and the competing use of
3. 10 What, how and for whom 58
resources 10
1.3 The role of the market 13 Summary 60
1 .4 Positive and normative 15 Review questions 61
1.5 Micro and macro 17
PART TWO Positive microeconomics
Summary 19
4
Review questions
Elasticities of demand and supply 65
20
4.1 The price responsiveness of
2 Tools of economic analysis 22
demand 65
2.1 Economic data 23
4.2 Price, quantity demanded and
2.2 Index numbers 25 total expenditure 72
2.3 Nominal and real variables 29 4.3 Further applications of the price
2.4 Measuring change in economic elasticity of demand 76
variables 30 4.4 Short run and long run 77
2.5 Economic models 31
The cross-price elasticity of
2.6 Models and data 32 demand 78
2.7 Diagrams, lines and equations
33
4.5
4.6 The effect of income on demand 78
2.8 Another look at 'other things equal' 36 4.7 Inflation and demand 82
2.9 Theories and evidence
Elasticity of supply 82
2. 10 Some popular criticisms of 4.9 Who really pays the tax? 84
economics and economists 37 Summary 87
37 4.8
53
Review questions 88
Vll