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David K.H. Begg, Gianluigi Vernasca-Economics-McGraw Hill Higher Education (2011)

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1.3 The role of the market<br />

The role of the market<br />

Markets bring together buyers and sellers of goods and services. In some cases,<br />

such as a local fruit stall, buyers and sellers meet physically. In other cases, such as<br />

the stock market, business can be transacted by computer. We use a general<br />

definition of markets.<br />

Prices of goods and of resources (labour, machinery, land, energy) adjust to ensure<br />

that scarce resources are used to make the goods and services that society wants.<br />

You buy a hamburger for lunch because it is fast, convenient and cheap. You prefer<br />

steak but it is more expensive. The price of steak is high enough to ensure that society<br />

answers the 'for whom' question about lunchtime steaks in favour of someone else.<br />

A market is a process by which<br />

households' decisions about<br />

consumption of alternative<br />

goods, firms' decisions about<br />

what and how to produce,<br />

and workers' decisions about<br />

how much and for whom to<br />

work are all reconciled by<br />

adjustment of prices.<br />

McDonald's is in the business because, given the price of beefburger meat, the rent and the wages for<br />

staff, it can still sell beefburgers at a profit. If rents were higher, it might sell beefburgers in a cheaper area<br />

or switch to luxury lunches for rich executives. The student behind the counter works there because a<br />

part-time job helps meet his tuition fees. If the wage were lower, he might not work at all. Conversely, the<br />

job is unskilled and there are plenty of students looking for such work, so McDonald's does not have to<br />

offer high wages.<br />

Scarcely a hospital bedl<br />

•<br />

Are we spending more on health, or are hospitals in decline? Real (inflation-adjusted)<br />

government spending on health is 60 per cent higher than in 1990. So why do people think<br />

health services are being cut? First, we are living longer. Of the UK population, the over-65s will rise from<br />

23 per cent in 1980 to 31 per cent by 2030. Older people need more health care. The same total spending means<br />

lower standards per person. Second, medical advances have made available successful but very expensive<br />

treatments. We all want them.<br />

Health spending is rising a little faster than national output as a whole. However, with an ageing population,<br />

health spending must rise faster if people are to get the same standard of care as in the past. And to get any<br />

new treatment, however costly, health spending has to rise much faster still.<br />

The real issue is scarcity: on what to spend our limited resources? Do we have fewer teachers and televisions<br />

in order to divert more resources to health? If not, we have to ration health care. Rationing can be done<br />

through markets (charging for health care so people choose to have less) or through rules (limiting access to<br />

treatment). Society's decision affects what is produced, how it is produced and, dramatically in this example,<br />

for whom it is produced.<br />

Better health services do not come free. The opportunity cost of having more nurses and doctors is the quantity<br />

of education, entertainment and other outputs we have to sacrifice in order to divert more of our scarce<br />

resources into health care.<br />

Questions<br />

(a)<br />

A century ago, do you think health care was rationed? Explain why or why not.<br />

(b) When the National Health Service made health care 'free at the point of delivery: did this mean everyone<br />

could have as much health care as they wished? If not, how did the NHS ration health care?<br />

To check your answers to these questions, go to page 683.<br />

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