07.09.2017 Views

David K.H. Begg, Gianluigi Vernasca-Economics-McGraw Hill Higher Education (2011)

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

12.5 Portfolio selection<br />

We use the same approach for the choice of a portfolio. Instead of a choice between different goods, we<br />

now focus on the choice between the average or expected return on the portfolio and the risk that the<br />

portfolio embodies.<br />

The risk-return choice<br />

Tastes<br />

The risk-averse consumer (or financial investor) prefers a higher average return on the portfolio but dislikes<br />

higher risk. To take more risk, he needs to think he will get a higher average return. By

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!