the abbreviated reign of “neon” leon spinks

INTRODUCTION x
taining, informative, and eclectic mix of topics, but with a crystal clear
or ga niz ing principle.
Ultimately, the book offers twenty complementary lessons about
the general conduct of life—lessons that can be used for everything from
a personal mantra to a philosophy of business. Each story serves as a vivid
example of the stated lesson, and each lesson is accompanied by a handy
clip-’n’-save “Recipe for Disaster” that details the essential “ingredients”
of each grand failure.
At the same time, we’ve retained the qualities that readers liked so
much about Poplorica. Each of these twenty miscues in some way helped
spawn a trend, phenomenon, or motif whose influence is still felt in contemporary
culture. We trace the sometimes obscure and often amusing
connections between the forgotten failures of the past and the world in
which we now live.
—Martin J. Smith and Patrick J. Kiger