the abbreviated reign of “neon” leon spinks

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About <strong>the</strong> Publisher Australia HarperCollins Publishers (Australia) Pty. Ltd. 25 Ryde Road (PO Box 321) Pymble, NSW 2073, Australia http://www.perfectbound.com.au Canada HarperCollins Publishers Ltd. 55 Avenue Road, Suite 2900 Toronto, ON, M5R, 3L2, Canada http://www.perfectbound.ca New Zealand HarperCollinsPublishers (New Zealand) Limited P.O. Box 1 Auckland, New Zealand http://www.harpercollins.co.nz United Kingdom HarperCollins Publishers Ltd. 77-85 Fulham Palace Road London, W6 8JB, UK http://www.uk.perfectbound.com United States HarperCollins Publishers Inc. 10 East 53rd Street New York, NY 10022 http://www.perfectbound.com
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
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IGNORE THE PAST AT YOUR PERIL 53 so
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IGNORE THE PAST AT YOUR PERIL 55 su
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IGNORE THE PAST AT YOUR PERIL 57 to
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IGNORE THE PAST AT YOUR PERIL 59 pr
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IGNORE THE PAST AT YOUR PERIL 61 Th
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Lesson #6 PERSISTENCE CAN OUTWEIGH
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PERSISTENCE CAN OUTWEIGH TALENT 65
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CHOOSE THE RIGHT PARTNER 73 brassie
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CHOOSE THE RIGHT PARTNER 75 boards
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CHOOSE THE RIGHT PARTNER 77 were ab
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CHOOSE THE RIGHT PARTNER 79 for del
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CHOOSE THE RIGHT PARTNER 81 Barton.
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CHOOSE THE RIGHT PARTNER 83 The fly
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PANDERING WILL GET YOU NOWHERE 85
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PANDERING WILL GET YOU NOWHERE 87 p
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PANDERING WILL GET YOU NOWHERE 89 F
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PANDERING WILL GET YOU NOWHERE 91 d
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PANDERING WILL GET YOU NOWHERE 93 o
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BEWARE OF UNPROVEN TECHNOLOGIES 95
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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Lesson #11 DUBIOUS NOTIONS SEDUCE E
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DUBIOUS NOTIONS 117 amazing ability
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DUBIOUS NOTIONS 119 influenced by s
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DUBIOUS NOTIONS 121 According to a
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DUBIOUS NOTIONS 123 If Only They’
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DUBIOUS NOTIONS 125 ACTUALLY, THE P
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UNDERSTAND THE MARKET 127 he raised
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UNDERSTAND THE MARKET 129 producers
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UNDERSTAND THE MARKET 131 Dolenz we
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UNDERSTAND THE MARKET 133 Consideri
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UNDERSTAND THE MARKET 135 I was sta
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UNDERSTAND THE MARKET 137 baby-boom
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Lesson #13 DESPERATION IS THE CRADL
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DESPERATION IS THE CRADLE OF BAD ID
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Lesson #14 SWEAT THE DETAILS the si
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SWEAT THE DETAILS 153 story reminde
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SWEAT THE DETAILS 155 Public hearin
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SWEAT THE DETAILS 157 book standing
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SWEAT THE DETAILS 159 rience of oth
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Lesson #15 CULTURAL NORMS RESIST RA
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CULTURAL NORMS RESIST RADICAL CHANG
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Lesson #16 THINK LONG TERM the abbr
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THINK LONG TERM 175 Spinks’s rags
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THINK LONG TERM 177 “Leon Spinks
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THINK LONG TERM 179 the second bout
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THINK LONG TERM 181 to that point h
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THINK LONG TERM 183 Knoxville recal
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KNOW “HELPFUL” FROM “ANNOYING
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Lesson #18 BEWARE THE PROFITING PRO
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BEWARE THE PROFITING PROPHET 197 St
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BEWARE THE PROFITING PROPHET 199 be
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BEWARE THE PROFITING PROPHET 201 co
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BEWARE THE PROFITING PROPHET 203 An
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BEWARE THE PROFITING PROPHET 205 th
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DON’T MESS WITH SUCCESS 207 The t
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DON’T MESS WITH SUCCESS 209 Wrest
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DON’T MESS WITH SUCCESS 211 spot.
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DON’T MESS WITH SUCCESS 213 While
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DON’T MESS WITH SUCCESS 215 nothi
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DON’T MESS WITH SUCCESS 217 “OH
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Lesson #20 OCCASIONALLY LOOK UP FRO
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OCCASIONALLY LOOK UP 221 Of course,
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OCCASIONALLY LOOK UP 223 heady days
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OCCASIONALLY LOOK UP 225 118 ConvAi
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OCCASIONALLY LOOK UP 227 year resea
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OCCASIONALLY LOOK UP 229 AND STILL,
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THE BONUS CHAPTER 231 boilers explo
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THE BONUS CHAPTER 233 Can’t Stop
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The Chin Putter THE BONUS CHAPTER 2
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chapter notes OR, HOW WE LEARNED TH
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CHAPTER NOTES 239 Patton, Philip.
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CHAPTER NOTES 241 “The Pulitzer P
Page 254 and 255: CHAPTER NOTES 243 Petroski, Henry.
Page 256 and 257: CHAPTER NOTES 245 Peter, Laurence J
Page 258 and 259: CHAPTER NOTES 247 “Color by numbe
Page 260 and 261: CHAPTER NOTES 249 Banes, Sally. “
Page 262 and 263: CHAPTER NOTES 251 “Peter Lorre De
Page 264 and 265: CHAPTER NOTES 253 “Nonwovens Time
Page 266 and 267: CHAPTER NOTES 255 Mumford, Michael
Page 268 and 269: CHAPTER NOTES 257 Mitchell, Mitch.
Page 270 and 271: CHAPTER NOTES 259 O’Connor, Ian.
Page 272 and 273: CHAPTER NOTES 261 Beicher, Elisa, P
Page 274 and 275: CHAPTER NOTES 263 Podmolik, Mary El
Page 276 and 277: CHAPTER NOTES 265 “Spinks Banned
Page 278 and 279: CHAPTER NOTES 267 Luening, Erich.
Page 280 and 281: CHAPTER NOTES 269 Have Known About
Page 282 and 283: CHAPTER NOTES 271 McClintock, Mike.
Page 284 and 285: CHAPTER NOTES 273 “Chronology.”
Page 286 and 287: CHAPTER NOTES 275 Nashawaty, Chris.
Page 288: CHAPTER NOTES 277 “The Royal and
Page 291 and 292: Boone, Pat, 234 Bostick, Ed, 44 Boy
Page 293 and 294: Gore, Jerome S., 168 Gower, Stephen
Page 295 and 296: Murray, Jerome and Marilyn, 198 Mur
Page 297 and 298: Uncollared Greens, 48 Unimpressive
Page 299 and 300: ACKNOWLEDGMENTS xvi Martha Kiger, t
Page 301 and 302: Also by Martin J. Smith and Patrick
Page 303: Copyright This is a work of fiction
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