Dharna, Nisha, 190 Dickey, James, 40, 41 direct current (DC), 14–20 disposable fashion, 106–14 Ditka, Mike, 180 Dixon, Daniel, 66–67 Dodge La Femme, 84–93 Dolenz, Micky, 127–37 Doll, Bill, 102 Double-Knit Delight, 172 double-knit polyester, 166, 168, 170 Dougherty, Philip H., 163 Doxey, William, 46 Dozier, James L., 120–21 Dray, Philip, 30, 31, 36 Du Pont, 34–35, 88 Duramold, 78 Dyck, Timothy, 184–85 Dyer, Bob, 142, 144, 145, 146, 149–50 Dziamka, Kaz, 9 Earthquake (movie), 95, 105 Easy Rider (movie), 136 Ebersol, Dick, 206, 211, 212, 213–14, 217 Edison, Thomas, 13–26 Edison’s Elephant Flambé, 23 Eldridge, Clark, 52–53, 57, 60 electric chair, 19–20 electricity, Edison and, 13–26 Electrocuting an Elephant (fi lm), 13–14, 21–22 electrocution, 15–23 Elliot, David Steelsmith, 202 Elliott, Barney, 58, 61–62 equine sushi ice cream, 235 eroto-utopians, 1–12 Essig, Mark, 20 Evans, Max, 168 INDEX 281 Fairchild, David, 41–42 False-Alarm Chili, 204 Falwell, Jerry, 200, 203 Farquharson, F. Bert, 56–59 Farrar, Steve, 197 Federal Express (FedEx), 114 Feeney, Mark, 155 Fimrite, Ron, 147 Flaky CIA Cafeteria Surprise, 124 flying boats, 72–83 flying cars, 219–29 Flynn, Errol, 96 Flynn, Michael, 157 Fogerty, Robert S., 11 Ford, Henry, 220 Ford Motors, 86, 87, 91 Forrest, Brett, 208, 213, 214, 215, 218 freon, 30–31 Frigidaire, 29–32 Frumkes, Roy, 102 Fulton, Robert Edison, Jr., 224 Gadhafi, Muammar, 121 Gagarine, Dmitry, 169 Gamboa, Tom, 148 gasoline, leaded, 28–29, 37 Gates, Bill, 188–89, 192–93 Geller, Uri, 119 General Motors (GM), 29, 87, 91 Gerbasi, Thomas, 182 Gernreich, Rudi, 110 G.I. Nurse Action Girl, 231 Gibson, Mel, 84 Gigant, 83 Give, Vera de, 108–9 Glenn, David L., 60 “going negative,” 13–26 Golden Gate Bridge, 50, 55 Gonzalez, John, 212 Gordon, Harry, 110
Gore, Jerome S., 168 Gower, Stephen M., 46 Grady, Sandy, 203 Grant, David, 81 Grant, Ulysses S., 66 Great Train Robbery, The (fi lm), 20–21 Great Wall <strong>of</strong> China (movie), 100–101 Hales v. Ojai Valley Inn and Country Club, 168 Half-Baked Fashion Fiasco, 113 Hallucinogenic Hypno-Vision, 105 Harkin, Tom, 123 Harrington, David, 202 Haskell, John, 22 Henderson, David, 136 Hendrix, Jimi, 126–36 Hobbs, Richard, 51, 52, 53, 55, 57, 58–59 H<strong>of</strong>fman, Abbie, 154 Hollander, Anne, 164–65 Holmes, Larry, 180 Holton, Harriet A., 6, 8 Hruby, Patrick, 141 Hughes, Howard, 72–83 Hughes H-4 Hercules seaplane, 73–82 Humes, Edward, 33 Hung, William, 63–64 Hyatt, Michael S., 201–2 Hyman, Ray, 121–22 Igiel, Bob, 208 Innaurato, Albert, 69 Internal Revenue Service (IRS), 199 Iraq war, 117 Ishizuka, Mitsuru, 194 INDEX 282 Jacobs, Timothy, 223 James, Frank, 221 Janeway, Eliot, 76 Jeffery, Michael, 131–32, 134 Jenkins, Florence Foster, 65–71 Jenner, Bruce, 233 John Hancock Tower (Boston), 151–60 Johnson, Craig, 166–67 Jones, David, 127–37 Jonnes, Jill, 16–17 Jumbo (elephant), 24–25 Kaiser, Henry J., 74–83 Kam-Hung, Ip, 103 Kemmler, William, 19–20 Kennedy, John F., 60, 206, 231 Kern, Louis J., 6–7, 8–9, 11–12 Kettering, Charles, 28, 29–30, 36 Khrushchev, Nikita, 117 Kilroy, Gene, 177 Kimberly-Clark, 108–9 Kim Jong Il, 161, 171 Kimmel, Jimmy, 213 Kinbacher, Kurt E., 42 Kirshner, Don, 129, 130 Kitman, Jamie, 29, 147 Knoxville, Johnny, 182–83 Korbeck, Sharon, 231 Koskinen, John, 204 K-200, 108–9 kudzu, 39–49 Kulagina, Nina, 115–16, 119 Lang, Fritz, 105 LaPatner, Barry, 158–59 Lapchick, Richard, 149 Laube, Hans, 95, 97–104
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
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IGNORE THE PAST AT YOUR PERIL 53 so
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IGNORE THE PAST AT YOUR PERIL 55 su
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IGNORE THE PAST AT YOUR PERIL 57 to
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IGNORE THE PAST AT YOUR PERIL 59 pr
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IGNORE THE PAST AT YOUR PERIL 61 Th
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Lesson #6 PERSISTENCE CAN OUTWEIGH
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PERSISTENCE CAN OUTWEIGH TALENT 65
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PERSISTENCE CAN OUTWEIGH TALENT 67
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PERSISTENCE CAN OUTWEIGH TALENT 69
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PERSISTENCE CAN OUTWEIGH TALENT 71
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CHOOSE THE RIGHT PARTNER 73 brassie
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CHOOSE THE RIGHT PARTNER 75 boards
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CHOOSE THE RIGHT PARTNER 77 were ab
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CHOOSE THE RIGHT PARTNER 79 for del
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CHOOSE THE RIGHT PARTNER 81 Barton.
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CHOOSE THE RIGHT PARTNER 83 The fly
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PANDERING WILL GET YOU NOWHERE 85
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PANDERING WILL GET YOU NOWHERE 87 p
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PANDERING WILL GET YOU NOWHERE 89 F
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PANDERING WILL GET YOU NOWHERE 91 d
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PANDERING WILL GET YOU NOWHERE 93 o
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BEWARE OF UNPROVEN TECHNOLOGIES 95
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BEWARE OF UNPROVEN TECHNOLOGIES 97
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BEWARE OF UNPROVEN TECHNOLOGIES 99
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BEWARE OF UNPROVEN TECHNOLOGIES 101
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BEWARE OF UNPROVEN TECHNOLOGIES 103
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BEWARE OF UNPROVEN TECHNOLOGIES 105
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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Lesson #11 DUBIOUS NOTIONS SEDUCE E
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DUBIOUS NOTIONS 117 amazing ability
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DUBIOUS NOTIONS 119 influenced by s
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DUBIOUS NOTIONS 121 According to a
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DUBIOUS NOTIONS 123 If Only They’
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DUBIOUS NOTIONS 125 ACTUALLY, THE P
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UNDERSTAND THE MARKET 127 he raised
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UNDERSTAND THE MARKET 129 producers
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UNDERSTAND THE MARKET 131 Dolenz we
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UNDERSTAND THE MARKET 133 Consideri
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UNDERSTAND THE MARKET 135 I was sta
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UNDERSTAND THE MARKET 137 baby-boom
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Lesson #13 DESPERATION IS THE CRADL
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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Lesson #14 SWEAT THE DETAILS the si
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SWEAT THE DETAILS 153 story reminde
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SWEAT THE DETAILS 155 Public hearin
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SWEAT THE DETAILS 157 book standing
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SWEAT THE DETAILS 159 rience of oth
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Lesson #15 CULTURAL NORMS RESIST RA
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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Lesson #16 THINK LONG TERM the abbr
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THINK LONG TERM 175 Spinks’s rags
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THINK LONG TERM 177 “Leon Spinks
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THINK LONG TERM 179 the second bout
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THINK LONG TERM 181 to that point h
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THINK LONG TERM 183 Knoxville recal
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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Lesson #18 BEWARE THE PROFITING PRO
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BEWARE THE PROFITING PROPHET 197 St
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BEWARE THE PROFITING PROPHET 199 be
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BEWARE THE PROFITING PROPHET 201 co
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BEWARE THE PROFITING PROPHET 203 An
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BEWARE THE PROFITING PROPHET 205 th
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DON’T MESS WITH SUCCESS 207 The t
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DON’T MESS WITH SUCCESS 209 Wrest
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DON’T MESS WITH SUCCESS 211 spot.
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DON’T MESS WITH SUCCESS 213 While
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DON’T MESS WITH SUCCESS 215 nothi
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DON’T MESS WITH SUCCESS 217 “OH
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Lesson #20 OCCASIONALLY LOOK UP FRO
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OCCASIONALLY LOOK UP 221 Of course,
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OCCASIONALLY LOOK UP 223 heady days
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OCCASIONALLY LOOK UP 225 118 ConvAi
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OCCASIONALLY LOOK UP 227 year resea
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OCCASIONALLY LOOK UP 229 AND STILL,
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- Page 301 and 302: Also by Martin J. Smith and Patrick
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