the abbreviated reign of “neon” leon spinks

CONVENIENCE ISN’T ALWAYS ENOUGH 113
unexpected demand, didn’t have any time to perfect the materials or man-
ufacturing process. Presumably, some of those problems might have been
corrected over time. But the ambience of the pop culture was changing as
well. Disposable clothing was the sort of ultramodern convenience that fi t
with a sunny, optimistic view of technological progress. By the late 1960s,
consumers’ optimism was being supplanted by environmental awareness
and fears of a future ravaged by waste, pollution, and thoughtless overconsumption.
The ad copy touting the garments’ quick obsolescence—
“Won’t last forever. Who cares? Wear it for kicks, then give it to the
air”—no longer sounded so cool. Mars Manufacturing, the major maker
RECIPE FOR DISASTER
Half-Baked Fashion Fiasco
Ingredients
1 flimsy product better suited for other purposes
1 ton media exposure
Countless attention-seeking dilettantes who’ll
follow any fad
Pair of scissors
Masking tape
Steep flimsy
product in media exposure
until thoroughly saturated. Serve to trendy dilettantes
quickly, with scissors and masking tape as garnish.