Lavender (movie), 103 Lawler, Jerry, 214 leaded gasoline, 28–29, 37 Leaded Ozone Holes, 37 Lefcowitz, Eric, 128, 130 leisure suits, 161–72 Lembke, Janet, 40, 42, 47, 48 LeMessurier, William, 156 Leon Spinks’s Flaky Upside-Down Career, 183 Lewis, Butch, 176–77, 180 Lewis, Jerry M., 145 Lewis, Peter, 190 Liebler, Arthur, 85 Loehr, Kenny, 176 Logue, Edward J., 153, 154 Lorenz, Konrad, 188 Los Angeles Coliseum, 206–8 Lowe, Rob, 233 Lyle, Dorothy, 108–9 McArthur, Edwin, 71 McClain, Denny, 180 MacIntyre, Fergus, 65, 68 McMahon, Vince, 206–18 McMoneagle, Joseph, 120 McMoon, Cosme, 68, 69–70, 71 McNeill, J. R., 27, 36 MacPhail, Lee, 147 McTear, Houston, 175 Madonna (singer), 138 Malloy, John T., 165 Man Show, The (TV show), 210, 213, 216 Marinated Myopia, 61 Marinovich, Todd, 176 Mariotti, Jay, 216 Mark<strong>of</strong>f, John, 191 Marlette, Doug, 46 Mars Manufacturing, 107, 109–10, 111, 113–14 INDEX 283 Martin, Billy, 142, 145, 146 Meimer, Mel, 70 Mein Traum (My Dream) (movie), 97–98 menswear, 161–72 Merwin, Abigail, 5 Messerschmitt, Willy, 83 M400 Skycar, 225 Micros<strong>of</strong>t Office’s Clippy, 184–94 Midgley, Thomas, Jr., 27–32, 36–38 millennium bug, 195–205 Miller, Dennis, 213 Miller, Elva Connes, 64 Miller, Tirzah, 11 Miller Lite’s “Dick” campaign, 234 Million Dollar Game (2001), 206–8, 215 Missouri, Kansas & Texas Railroad, 230–31 Mitchell, Mitch, 128, 131–32, 133, 134 M<strong>of</strong>fit, Peggy, 110 Moisseiff, Leon, 50–61 Molina, Mario, 32–33 Moller, Paul, 225, 226 Monday Night Football (TV show), 209–10, 213, 214 Monkees, <strong>the</strong>, 127–37 Monroe, Harbine, 58, 61–62 Monterey Pop Festival, 131, 135 Montreal Protocol, 35 Mooneyham, Mike, 209 Moore, Mark, 227 Moran, Richard, 18 Morris, Errol, 22 Mossberg, Walter, 188 Mo<strong>the</strong>rs Against Drunk Driving (MADD), 144, 148 Mullen, Brian, 166–67 Municipal Stadium (Cleveland), 139–50 Murray, Anne, 137
Murray, Jerome and Marilyn, 198 Murray, Jim, 177, 179 music, outsider (incorrect), 63–71 NASA, 35, 227 National Film Preservation Act, 62 NBC, 206–18 negative public relations, 13–26 Nemec, David, 141 Nesmith, Mike, 127–37 New York Knicks, 175–76 New York Stock Exchange, 198–99 NFL, 176, 209–18 Niagara-Clifton Bridge, 54–55 Nimoy, Leonard, 202 9/11 terrorist attacks (2001), 204, 226 Norma Jean (elephant), 25–26 North, Gary, 201 Noyes, John Humphrey, 1–12 ’NSYNC, 138 Odorama, 94–95, 103 Old Bet (elephant), 24 Olin, Ken, 201 Oneida Community, 2–12 Overheated Mediocrity, 217 ozone layer, 32–38 Palmer, Alexandra, 109–10 paper dresses, 106–14 paranormal espionage, 115–25 Patrick, Dan, 213 Patterson, M. C., 85, 89 Patton, Philip, 23–24 INDEX 284 Pei, I. M., 157–58 Pemberton, Steven, 190 Penner, Mike, 215 Percepto, 105 Perfectionism (Perfectionists), 1–12 Peters, Brooks, 65, 67 Peters, Jean, 80 Petroski, Henry, 54–55, 59 Picard, Rosalind W., 190–91 Pleas, Charles and Lillie, 39, 42 Polyester (movie), 94–95, 103 Pomer, John, 169 Pratley, Chris, 187, 189–90 Premier cigarettes, 233 Prendinger, Helmut, 194 Price, Charles Edwin, 25 Prudential Tower (Boston), 153–54 psychic intelligence, 115–25 public relations, negative approach to, 13–26 Public Works Administration, 52–53, 60 Puth<strong>of</strong>f, H. E., 117–18 Rabanne, Paco, 111 Rafelson, Bob, 129, 136 Reade, Walter, Jr., 100–101 Redding, Noel, 131, 134, 135 Reid, Carol, 202 Reilly, Frank, 163 remote viewing, 118–24 Remote Viewing Technologies, 124 Richardson, Micheal Ray, 175–76 Roan, Sharon L., 32 Robe, The (movie), 104-5 Robinson, Bill, 171–72 Robinson, Susan, 202 Roebling, John, 55 Roosevelt, Franklin Delano, 39–40, 43, 79
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
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IGNORE THE PAST AT YOUR PERIL 53 so
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IGNORE THE PAST AT YOUR PERIL 55 su
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IGNORE THE PAST AT YOUR PERIL 57 to
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IGNORE THE PAST AT YOUR PERIL 59 pr
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IGNORE THE PAST AT YOUR PERIL 61 Th
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Lesson #6 PERSISTENCE CAN OUTWEIGH
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PERSISTENCE CAN OUTWEIGH TALENT 65
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PERSISTENCE CAN OUTWEIGH TALENT 67
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PERSISTENCE CAN OUTWEIGH TALENT 69
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PERSISTENCE CAN OUTWEIGH TALENT 71
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CHOOSE THE RIGHT PARTNER 73 brassie
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CHOOSE THE RIGHT PARTNER 75 boards
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CHOOSE THE RIGHT PARTNER 77 were ab
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CHOOSE THE RIGHT PARTNER 79 for del
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CHOOSE THE RIGHT PARTNER 81 Barton.
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CHOOSE THE RIGHT PARTNER 83 The fly
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PANDERING WILL GET YOU NOWHERE 85
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PANDERING WILL GET YOU NOWHERE 87 p
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PANDERING WILL GET YOU NOWHERE 89 F
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PANDERING WILL GET YOU NOWHERE 91 d
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PANDERING WILL GET YOU NOWHERE 93 o
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BEWARE OF UNPROVEN TECHNOLOGIES 95
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BEWARE OF UNPROVEN TECHNOLOGIES 97
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BEWARE OF UNPROVEN TECHNOLOGIES 99
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BEWARE OF UNPROVEN TECHNOLOGIES 101
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BEWARE OF UNPROVEN TECHNOLOGIES 103
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BEWARE OF UNPROVEN TECHNOLOGIES 105
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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Lesson #11 DUBIOUS NOTIONS SEDUCE E
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DUBIOUS NOTIONS 117 amazing ability
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DUBIOUS NOTIONS 119 influenced by s
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DUBIOUS NOTIONS 121 According to a
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DUBIOUS NOTIONS 123 If Only They’
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DUBIOUS NOTIONS 125 ACTUALLY, THE P
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UNDERSTAND THE MARKET 127 he raised
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UNDERSTAND THE MARKET 129 producers
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UNDERSTAND THE MARKET 131 Dolenz we
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UNDERSTAND THE MARKET 133 Consideri
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UNDERSTAND THE MARKET 135 I was sta
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UNDERSTAND THE MARKET 137 baby-boom
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Lesson #13 DESPERATION IS THE CRADL
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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DESPERATION IS THE CRADLE OF BAD ID
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Lesson #14 SWEAT THE DETAILS the si
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SWEAT THE DETAILS 153 story reminde
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SWEAT THE DETAILS 155 Public hearin
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SWEAT THE DETAILS 157 book standing
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SWEAT THE DETAILS 159 rience of oth
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Lesson #15 CULTURAL NORMS RESIST RA
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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CULTURAL NORMS RESIST RADICAL CHANG
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Lesson #16 THINK LONG TERM the abbr
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THINK LONG TERM 175 Spinks’s rags
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THINK LONG TERM 177 “Leon Spinks
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THINK LONG TERM 179 the second bout
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THINK LONG TERM 181 to that point h
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THINK LONG TERM 183 Knoxville recal
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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KNOW “HELPFUL” FROM “ANNOYING
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Lesson #18 BEWARE THE PROFITING PRO
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BEWARE THE PROFITING PROPHET 197 St
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BEWARE THE PROFITING PROPHET 199 be
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BEWARE THE PROFITING PROPHET 201 co
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BEWARE THE PROFITING PROPHET 203 An
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BEWARE THE PROFITING PROPHET 205 th
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DON’T MESS WITH SUCCESS 207 The t
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DON’T MESS WITH SUCCESS 209 Wrest
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DON’T MESS WITH SUCCESS 211 spot.
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DON’T MESS WITH SUCCESS 213 While
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DON’T MESS WITH SUCCESS 215 nothi
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DON’T MESS WITH SUCCESS 217 “OH
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Lesson #20 OCCASIONALLY LOOK UP FRO
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OCCASIONALLY LOOK UP 221 Of course,
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OCCASIONALLY LOOK UP 223 heady days
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OCCASIONALLY LOOK UP 225 118 ConvAi
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OCCASIONALLY LOOK UP 227 year resea
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OCCASIONALLY LOOK UP 229 AND STILL,
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THE BONUS CHAPTER 231 boilers explo
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- Page 299 and 300: ACKNOWLEDGMENTS xvi Martha Kiger, t
- Page 301 and 302: Also by Martin J. Smith and Patrick
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