the abbreviated reign of “neon” leon spinks

CONTENTS vii
Lesson #14 SWEAT THE DETAILS
The Sixty- Story John Hancock Guillotine
If you’re going to build a masterpiece of modern high- rise architecture,
make sure the fi ve- hundred- pound windows don’t fall out during wind-
storms.
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Lesson #15 CULTURAL NORMS RESIST
RADICAL CHANGE
Male Fashion’s Fabulous Faux Pas
The leisure suit is reviled as the ultimate icon of 1970s- era bad taste. But
what was hyped as a harbinger of a male fashion revolution actually turned
out to be just that, in a flammable, double- knit way.
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Lesson #16 THINK LONG TERM
The Abbreviated Reign of “Neon” Leon Spinks
The tragicomic heavyweight boxing champ was neither the first nor the
last American sports hero to badly mismanage fame and fortune. But by
rising higher and falling faster than most, he brought schadenfreude to the
masses.
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Lesson #17 KNOW “HELPFUL” FROM “ANNOYING”
Clippy—Microsoft’s Relentless Software Irritant
The bizarre, bug- eyed anthropomorphic paper clip was supposed to make
Microsoft software easier to use. Instead, Clippy became such an unpop u lar
pest that even its creator ended up mocking it.
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