the abbreviated reign of “neon” leon spinks

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acknowledgments WE SEE OURSELVES as miners as well as writers. The stories in Oops were buried in the nation’s great repositories of information—public libraries, universities, corporate histories, print and broadcast archives, Web sites—and our job was simply to identify the most promising claims, dig out the sparkly stuff, and arrange it on the page. We were preceded in that task by many prospectors, and we owe those journalists, historians, humorists, and researchers a great debt. We hope they’ll accept our gratitude and this book as our way of honoring their contributions, because frankly, no further payment will be forthcoming. The most productive mines, in our case, were the Carnegie Library in Pittsburgh; the University of Maryland’s Theodore R. McKeldin Library; the Montgomery County, Maryland, Public Libraries; the Library of Congress; and the Los Angeles Public Library system, in partic ular the Richard J. Riordan Central Library. We’d also like to express our appreciation to the growing number of Web-based sources of information that we’ve used extensively in our work. They include Nexis-Lexis, Thomson Gale’s InfoTrac OneFile, NewspaperArchive.com, which is making tens of millions of newspaper pages dating back to the 18th century available online, and Questia.com, which offers a vast library of digital books and magazine articles. In addition to our impossibly tolerant wives, Judy Smith and
ACKNOWLEDGMENTS xvi Martha Kiger, two other dynamic women have been partners in this proj- ect from the beginning. Toni Sciarra, our editor at HarperCollins, shares our twisted senses of humor and history. We thank her for her advocacy and editorial advice, which greatly improved this book and its pre decessor, Poplorica. And Susan Ginsburg, our agent at Writers House, remains a cherished friend and champion. She’s one of the good ones.
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
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IGNORE THE PAST AT YOUR PERIL 53 so
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IGNORE THE PAST AT YOUR PERIL 55 su
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IGNORE THE PAST AT YOUR PERIL 57 to
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IGNORE THE PAST AT YOUR PERIL 59 pr
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IGNORE THE PAST AT YOUR PERIL 61 Th
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Lesson #6 PERSISTENCE CAN OUTWEIGH
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PERSISTENCE CAN OUTWEIGH TALENT 65
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CHOOSE THE RIGHT PARTNER 73 brassie
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CHOOSE THE RIGHT PARTNER 75 boards
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CHOOSE THE RIGHT PARTNER 77 were ab
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CHOOSE THE RIGHT PARTNER 79 for del
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CHOOSE THE RIGHT PARTNER 81 Barton.
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CHOOSE THE RIGHT PARTNER 83 The fly
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PANDERING WILL GET YOU NOWHERE 85
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PANDERING WILL GET YOU NOWHERE 87 p
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PANDERING WILL GET YOU NOWHERE 89 F
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PANDERING WILL GET YOU NOWHERE 91 d
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PANDERING WILL GET YOU NOWHERE 93 o
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BEWARE OF UNPROVEN TECHNOLOGIES 95
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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Lesson #11 DUBIOUS NOTIONS SEDUCE E
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DUBIOUS NOTIONS 117 amazing ability
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DUBIOUS NOTIONS 119 influenced by s
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DUBIOUS NOTIONS 121 According to a
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DUBIOUS NOTIONS 123 If Only They’
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DUBIOUS NOTIONS 125 ACTUALLY, THE P
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UNDERSTAND THE MARKET 127 he raised
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UNDERSTAND THE MARKET 129 producers
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UNDERSTAND THE MARKET 131 Dolenz we
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UNDERSTAND THE MARKET 133 Consideri
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UNDERSTAND THE MARKET 135 I was sta
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UNDERSTAND THE MARKET 137 baby-boom
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Lesson #13 DESPERATION IS THE CRADL
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DESPERATION IS THE CRADLE OF BAD ID
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Lesson #14 SWEAT THE DETAILS the si
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SWEAT THE DETAILS 153 story reminde
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SWEAT THE DETAILS 155 Public hearin
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SWEAT THE DETAILS 157 book standing
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SWEAT THE DETAILS 159 rience of oth
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Lesson #15 CULTURAL NORMS RESIST RA
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CULTURAL NORMS RESIST RADICAL CHANG
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Lesson #16 THINK LONG TERM the abbr
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THINK LONG TERM 175 Spinks’s rags
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THINK LONG TERM 177 “Leon Spinks
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THINK LONG TERM 179 the second bout
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THINK LONG TERM 181 to that point h
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THINK LONG TERM 183 Knoxville recal
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KNOW “HELPFUL” FROM “ANNOYING
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Lesson #18 BEWARE THE PROFITING PRO
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BEWARE THE PROFITING PROPHET 197 St
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BEWARE THE PROFITING PROPHET 199 be
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BEWARE THE PROFITING PROPHET 201 co
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BEWARE THE PROFITING PROPHET 203 An
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BEWARE THE PROFITING PROPHET 205 th
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DON’T MESS WITH SUCCESS 207 The t
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DON’T MESS WITH SUCCESS 209 Wrest
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DON’T MESS WITH SUCCESS 211 spot.
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DON’T MESS WITH SUCCESS 213 While
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DON’T MESS WITH SUCCESS 215 nothi
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DON’T MESS WITH SUCCESS 217 “OH
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Lesson #20 OCCASIONALLY LOOK UP FRO
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OCCASIONALLY LOOK UP 221 Of course,
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OCCASIONALLY LOOK UP 223 heady days
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OCCASIONALLY LOOK UP 225 118 ConvAi
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OCCASIONALLY LOOK UP 227 year resea
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OCCASIONALLY LOOK UP 229 AND STILL,
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THE BONUS CHAPTER 231 boilers explo
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THE BONUS CHAPTER 233 Can’t Stop
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The Chin Putter THE BONUS CHAPTER 2
Page 248 and 249: chapter notes OR, HOW WE LEARNED TH
Page 250 and 251: CHAPTER NOTES 239 Patton, Philip.
Page 252 and 253: CHAPTER NOTES 241 “The Pulitzer P
Page 254 and 255: CHAPTER NOTES 243 Petroski, Henry.
Page 256 and 257: CHAPTER NOTES 245 Peter, Laurence J
Page 258 and 259: CHAPTER NOTES 247 “Color by numbe
Page 260 and 261: CHAPTER NOTES 249 Banes, Sally. “
Page 262 and 263: CHAPTER NOTES 251 “Peter Lorre De
Page 264 and 265: CHAPTER NOTES 253 “Nonwovens Time
Page 266 and 267: CHAPTER NOTES 255 Mumford, Michael
Page 268 and 269: CHAPTER NOTES 257 Mitchell, Mitch.
Page 270 and 271: CHAPTER NOTES 259 O’Connor, Ian.
Page 272 and 273: CHAPTER NOTES 261 Beicher, Elisa, P
Page 274 and 275: CHAPTER NOTES 263 Podmolik, Mary El
Page 276 and 277: CHAPTER NOTES 265 “Spinks Banned
Page 278 and 279: CHAPTER NOTES 267 Luening, Erich.
Page 280 and 281: CHAPTER NOTES 269 Have Known About
Page 282 and 283: CHAPTER NOTES 271 McClintock, Mike.
Page 284 and 285: CHAPTER NOTES 273 “Chronology.”
Page 286 and 287: CHAPTER NOTES 275 Nashawaty, Chris.
Page 288: CHAPTER NOTES 277 “The Royal and
Page 291 and 292: Boone, Pat, 234 Bostick, Ed, 44 Boy
Page 293 and 294: Gore, Jerome S., 168 Gower, Stephen
Page 295 and 296: Murray, Jerome and Marilyn, 198 Mur
Page 297: Uncollared Greens, 48 Unimpressive
Page 301 and 302: Also by Martin J. Smith and Patrick
Page 303 and 304: Copyright This is a work of fiction
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