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the abbreviated reign of “neon” leon spinks

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OOPS 130<br />

Never<strong>the</strong>less, <strong>the</strong> true genius <strong>of</strong> <strong>the</strong>ir act was not in <strong>the</strong>ir music or<br />

acting, but in <strong>the</strong> marketing <strong>of</strong> <strong>the</strong>ir wholesome, fun version <strong>of</strong> rebellion.<br />

As Tork noted in a 1988 interview with Guitar World magazine, <strong>the</strong> group<br />

was designed “not to scare <strong>the</strong> living daylights out <strong>of</strong> Mama.”<br />

But <strong>the</strong> Monkees longed to be something more. They hung out on<br />

<strong>the</strong> fringe <strong>of</strong> <strong>the</strong> Sunset Strip–Laurel Canyon counterculture scene, and<br />

knew many <strong>of</strong> <strong>the</strong> serious young hipsters who were revolutionizing music.<br />

(Tork, for example, had tried out for <strong>the</strong> Monkees at <strong>the</strong> suggestion <strong>of</strong><br />

guitarist Stephen Stills, a friend who himself didn’t make <strong>the</strong> cut, reportedly<br />

in part because <strong>of</strong> his already receding hairline.) The Monkees<br />

achieved astonishing commercial success—<strong>the</strong>ir single “I’m a Believer”<br />

sold 10 million copies worldwide, and at one point in early 1967, <strong>the</strong>y had<br />

<strong>the</strong> top two albums on <strong>the</strong> U.S. charts. But <strong>the</strong> lads were chagrined because,<br />

as Lefcowitz notes, <strong>the</strong> rumors grew increasingly louder that <strong>the</strong><br />

records were actually <strong>the</strong> work <strong>of</strong> o<strong>the</strong>rs. (According to his book, <strong>the</strong><br />

group’s members didn’t even learn <strong>of</strong> <strong>the</strong> existence <strong>of</strong> <strong>the</strong>ir top-selling<br />

second album, More <strong>of</strong> <strong>the</strong> Monkees, until <strong>the</strong>y happened upon it in a record<br />

shop after its release.) By spring 1967, after an angry group meeting<br />

with Kirshner in which Nesmith reportedly put his fist through a wall,<br />

<strong>the</strong> TV show’s producers agreed to allow <strong>the</strong> quartet creative control.<br />

They rushed into <strong>the</strong> studio and hammered out <strong>the</strong>ir first real album,<br />

Headquarters. The rock press, who had previously savaged <strong>the</strong> group,<br />

gave it surprisingly positive reviews. But <strong>the</strong> Monkees were cursed by bad<br />

timing. Their modest effort was overshadowed by <strong>the</strong> release <strong>the</strong> following<br />

week <strong>of</strong> <strong>the</strong> Beatles’ Sgt. Pepper’s Lonely Hearts Club Band, a masterpiece<br />

whose innovative recording techniques and eloquently insightful<br />

lyrics changed rock music forever.<br />

Still, <strong>the</strong> Monkees hoped that <strong>the</strong>ir upcoming summer tour would<br />

establish <strong>the</strong>m as a serious rock group. They planned to pull out all <strong>the</strong><br />

creative stops—from frequent costume changes and <strong>the</strong>ir trademark<br />

clowning, to <strong>the</strong> first special-effects light show ever used in a rock concert.<br />

In June 1967, as <strong>the</strong> preparations were being completed, Tork and

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