the abbreviated reign of “neon” leon spinks

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BEWARE OF UNPROVEN TECHNOLOGIES 103 from the Bronx, and Bumpkin’s Holiday, in which the action was to consist of a man riding on a bus, with no spoken dialogue or subtitles. Neither film was made, and Todd went nearly another two decades before producing another. Strangely, the olfactory auteur’s swan song was a painfully serious cinematic version of suicidal poetess Sylvia Plath’s autobiographical novel, The Bell Jar. Nevertheless, the notion of “smellies,” as some had called them, was as stubbornly per sistent as the aroma of cat urine on a carpet. In 1981, in de pen dent filmmaker John Waters parodied the idea in Polyester with Odorama scratch-and-sniff cards, and Waters’s gag was copied by makers of the 2003 animated fi lm Rugrats Go Wild, who claimed it was an “homage” to him. Laube and Todd Jr.’s film was revived briefly in the mid- 1980s, when the MTV cable network aired it in conjunction with a con ve nience- store- chain promotion that offered scratch- and- sniff cards. In 2001, Hong Kong director Ip Kam-Hung released Lavender, a fantasy romance in which an aromatherapy shop owner falls in love with an injured angel who has tumbled onto her balcony. To add to the fi lm’s ambience, producers reportedly spent $1 million to purchase special devices that would pump flowery scents into the air-conditioning systems at theaters. Ip told the South China Morning Post that he got the inspiration from Internet accounts of previous odor-enhanced films. Ip, mercifully, chose to forgo the gimmick in a subsequent fi lm, 2004’s Elixir of Love, which focused on the romantic travails of a princess afflicted with intolerable body odor. But while success has eluded Scent’s cinematic imitators, another of Laube’s underlying notions—that synthetic aromas could be used to infl uence consumers—has become a postmodern paradigm. Today, manufacturers of an astonishing variety of products imbue them with artifi cial fragrances—from chamomile- scented carpeting and rosebush sofas to wristwatches and mobile phones that smell faintly like coffee. Some doctors have blamed synthetic aromas for exacerbating patients’ hay fever, and a small but vociferous segment of the population have protested that
OOPS 104 the continual barrage of simulated scents may be having harmful effects on their immune systems. In the late 1990s, a high-tech company even developed a system called iSmell for transmitting aromas via the Internet. Perhaps fortunately for the olfactory-fatigued among us, the technology never made it to market. OTHER DOOMED INNOVATIONS Smell-O-Vision was just one of many outlandish gambits tried over the years in the movie industry. Among the others: • CinemaScope. The Robe, a ponderous 1953 religious epic, was the fi rst film to use special lenses, one on the camera and another RECIPE FOR DISASTER Cream of Reek Soup Ingredients 1 mediocre comedy-mystery film 1 theater full of curious moviegoers 30 different perfumes 1 mile of tubes Tens of thousands of dollars’ worth of pumps and other gadgetry Combine comedy-mystery film and moviegoers in crowded theater. Douse with indecipherable succession of perfumes. Kiss money good-bye.
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
Page 64 and 65: IGNORE THE PAST AT YOUR PERIL 53 so
Page 66 and 67: IGNORE THE PAST AT YOUR PERIL 55 su
Page 68 and 69: IGNORE THE PAST AT YOUR PERIL 57 to
Page 70 and 71: IGNORE THE PAST AT YOUR PERIL 59 pr
Page 72 and 73: IGNORE THE PAST AT YOUR PERIL 61 Th
Page 74 and 75: Lesson #6 PERSISTENCE CAN OUTWEIGH
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Page 84 and 85: CHOOSE THE RIGHT PARTNER 73 brassie
Page 86 and 87: CHOOSE THE RIGHT PARTNER 75 boards
Page 88 and 89: CHOOSE THE RIGHT PARTNER 77 were ab
Page 90 and 91: CHOOSE THE RIGHT PARTNER 79 for del
Page 92 and 93: CHOOSE THE RIGHT PARTNER 81 Barton.
Page 94 and 95: CHOOSE THE RIGHT PARTNER 83 The fly
Page 96 and 97: PANDERING WILL GET YOU NOWHERE 85
Page 98 and 99: PANDERING WILL GET YOU NOWHERE 87 p
Page 100 and 101: PANDERING WILL GET YOU NOWHERE 89 F
Page 102 and 103: PANDERING WILL GET YOU NOWHERE 91 d
Page 104 and 105: PANDERING WILL GET YOU NOWHERE 93 o
Page 106 and 107: BEWARE OF UNPROVEN TECHNOLOGIES 95
Page 118 and 119: CONVENIENCE ISN’T ALWAYS ENOUGH 1
Page 126 and 127: Lesson #11 DUBIOUS NOTIONS SEDUCE E
Page 128 and 129: DUBIOUS NOTIONS 117 amazing ability
Page 130 and 131: DUBIOUS NOTIONS 119 influenced by s
Page 132 and 133: DUBIOUS NOTIONS 121 According to a
Page 134 and 135: DUBIOUS NOTIONS 123 If Only They’
Page 136 and 137: DUBIOUS NOTIONS 125 ACTUALLY, THE P
Page 138 and 139: UNDERSTAND THE MARKET 127 he raised
Page 140 and 141: UNDERSTAND THE MARKET 129 producers
Page 142 and 143: UNDERSTAND THE MARKET 131 Dolenz we
Page 144 and 145: UNDERSTAND THE MARKET 133 Consideri
Page 146 and 147: UNDERSTAND THE MARKET 135 I was sta
Page 148 and 149: UNDERSTAND THE MARKET 137 baby-boom
Page 150 and 151: Lesson #13 DESPERATION IS THE CRADL
Page 152 and 153: DESPERATION IS THE CRADLE OF BAD ID
Page 162 and 163: Lesson #14 SWEAT THE DETAILS the si
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SWEAT THE DETAILS 153 story reminde
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SWEAT THE DETAILS 155 Public hearin
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SWEAT THE DETAILS 157 book standing
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SWEAT THE DETAILS 159 rience of oth
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Lesson #15 CULTURAL NORMS RESIST RA
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CULTURAL NORMS RESIST RADICAL CHANG
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Lesson #16 THINK LONG TERM the abbr
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THINK LONG TERM 175 Spinks’s rags
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THINK LONG TERM 177 “Leon Spinks
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THINK LONG TERM 179 the second bout
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THINK LONG TERM 181 to that point h
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THINK LONG TERM 183 Knoxville recal
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KNOW “HELPFUL” FROM “ANNOYING
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Lesson #18 BEWARE THE PROFITING PRO
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BEWARE THE PROFITING PROPHET 197 St
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BEWARE THE PROFITING PROPHET 199 be
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BEWARE THE PROFITING PROPHET 201 co
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BEWARE THE PROFITING PROPHET 203 An
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BEWARE THE PROFITING PROPHET 205 th
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DON’T MESS WITH SUCCESS 207 The t
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DON’T MESS WITH SUCCESS 209 Wrest
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DON’T MESS WITH SUCCESS 211 spot.
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DON’T MESS WITH SUCCESS 213 While
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DON’T MESS WITH SUCCESS 215 nothi
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DON’T MESS WITH SUCCESS 217 “OH
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Lesson #20 OCCASIONALLY LOOK UP FRO
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OCCASIONALLY LOOK UP 221 Of course,
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OCCASIONALLY LOOK UP 223 heady days
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OCCASIONALLY LOOK UP 225 118 ConvAi
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OCCASIONALLY LOOK UP 227 year resea
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OCCASIONALLY LOOK UP 229 AND STILL,
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THE BONUS CHAPTER 231 boilers explo
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THE BONUS CHAPTER 233 Can’t Stop
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The Chin Putter THE BONUS CHAPTER 2
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chapter notes OR, HOW WE LEARNED TH
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CHAPTER NOTES 239 Patton, Philip.
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CHAPTER NOTES 241 “The Pulitzer P
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CHAPTER NOTES 243 Petroski, Henry.
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CHAPTER NOTES 245 Peter, Laurence J
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CHAPTER NOTES 247 “Color by numbe
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CHAPTER NOTES 249 Banes, Sally. “
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CHAPTER NOTES 251 “Peter Lorre De
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CHAPTER NOTES 253 “Nonwovens Time
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CHAPTER NOTES 255 Mumford, Michael
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CHAPTER NOTES 257 Mitchell, Mitch.
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CHAPTER NOTES 259 O’Connor, Ian.
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CHAPTER NOTES 261 Beicher, Elisa, P
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CHAPTER NOTES 263 Podmolik, Mary El
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CHAPTER NOTES 265 “Spinks Banned
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CHAPTER NOTES 267 Luening, Erich.
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CHAPTER NOTES 269 Have Known About
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CHAPTER NOTES 271 McClintock, Mike.
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CHAPTER NOTES 273 “Chronology.”
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CHAPTER NOTES 275 Nashawaty, Chris.
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CHAPTER NOTES 277 “The Royal and
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Boone, Pat, 234 Bostick, Ed, 44 Boy
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Gore, Jerome S., 168 Gower, Stephen
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Murray, Jerome and Marilyn, 198 Mur
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Uncollared Greens, 48 Unimpressive
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ACKNOWLEDGMENTS xvi Martha Kiger, t
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Also by Martin J. Smith and Patrick
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Copyright This is a work of fiction
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