the abbreviated reign of “neon” leon spinks

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THINK LONG TERM 183 Knoxville recalled. “I wrote, ‘Get tattoo of Leon Spinks tomorrow on your left bicep.’ And I woke up [the next day] and I thought, ‘Wow! That’s an awesome idea!’ ” Oddly, Knoxville isn’t actually a Spinks afi cionado. “That’s the damnedest thing about it!” he said. “I just had a vision!” RECIPE FOR DISASTER Leon Spinks’s Flaky Upside-Down Career Ingredients 1 tough mother 1 stunning upset Countless squandered opportunities Bad advice, alcohol, and drugs to taste Endless excuses Combine tough mother with stunning upset. Stir in bad advice, alcohol, and drugs. Squander all opportunities. Serve with excuses.
Lesson #17 KNOW “HELPFUL” FROM “ANNOYING” clippy—microsoft’s relentless software irritant The bizarre, bug- eyed anthropomorphic paper clip was supposed to make Microsoft software easier to use. Instead, Clippy became such an unpop u lar pest that even its creator ended up mocking it. NOW THAT CLIPPY is no longer popping up to infuriate users of the Microsoft Office suite of word-pro cessing, spreadsheet, and other business software programs, perhaps we can at last ponder the question, What was it that made so many people hate him with such a passion? Perhaps it was the plaintive eyes, enormous as one of those kitschy waifs from a Walter Keane painting, or the way he emoted with what one newspaper critic called “hyperactive eyebrows.” It could have been the disturbing incongruity of the metaphor—we’re accustomed to talking cartoon animals, but an inanimate object offering advice is something out of a bad LSD trip. Undoubtedly, Clippy’s exquisitely bad timing was a factor. He seemed to have the knack for choosing moments when business users were in the midst of some particularly stressful, time-sensitive assignment to appear, uninvited, and breezily offer unsolicited advice on some basic function of the program. “It looks like you’re writing a letter” was his exasperating mantra. As Timothy Dyck of the computer publication eWeek put it, Clip-
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oops 20 Life Lessons from the Fiasc
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Good judgment is usually the result
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CONTENTS v Lesson #4 BAD RESULTS TR
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CONTENTS vii Lesson #14 SWEAT THE D
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introduction THE JOY OF OOPS WHETHE
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Lesson #1 READ THE FINE PRINT the e
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READ THE FINE PRINT 3 word, with an
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READ THE FINE PRINT 5 That setback
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READ THE FINE PRINT 7 to “semen,
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READ THE FINE PRINT 9 ners, or who
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READ THE FINE PRINT 11 and stocks w
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Lesson #2 ACCENTUATE THE POSITIVE h
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ACCENTUATE THE POSITIVE 15 Edison
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ACCENTUATE THE POSITIVE 17 good ver
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ACCENTUATE THE POSITIVE 19 five min
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ACCENTUATE THE POSITIVE 21 male Ind
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ACCENTUATE THE POSITIVE 23 are the
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ACCENTUATE THE POSITIVE 25 dictiona
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Lesson #3 BEWARE SOLUTIONS THAT CRE
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BEWARE SOLUTIONS THAT CREATE NEW PR
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Lesson #4 BAD RESULTS TRUMP GOOD IN
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BAD RESULTS TRUMP GOOD INTENTIONS 4
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IGNORE THE PAST AT YOUR PERIL 51 by
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IGNORE THE PAST AT YOUR PERIL 53 so
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IGNORE THE PAST AT YOUR PERIL 55 su
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IGNORE THE PAST AT YOUR PERIL 57 to
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IGNORE THE PAST AT YOUR PERIL 59 pr
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IGNORE THE PAST AT YOUR PERIL 61 Th
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Lesson #6 PERSISTENCE CAN OUTWEIGH
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PERSISTENCE CAN OUTWEIGH TALENT 65
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CHOOSE THE RIGHT PARTNER 73 brassie
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CHOOSE THE RIGHT PARTNER 75 boards
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CHOOSE THE RIGHT PARTNER 77 were ab
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CHOOSE THE RIGHT PARTNER 79 for del
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CHOOSE THE RIGHT PARTNER 81 Barton.
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CHOOSE THE RIGHT PARTNER 83 The fly
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PANDERING WILL GET YOU NOWHERE 85
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PANDERING WILL GET YOU NOWHERE 87 p
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PANDERING WILL GET YOU NOWHERE 89 F
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PANDERING WILL GET YOU NOWHERE 91 d
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PANDERING WILL GET YOU NOWHERE 93 o
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BEWARE OF UNPROVEN TECHNOLOGIES 95
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CONVENIENCE ISN’T ALWAYS ENOUGH 1
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Lesson #11 DUBIOUS NOTIONS SEDUCE E
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DUBIOUS NOTIONS 117 amazing ability
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DUBIOUS NOTIONS 119 influenced by s
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DUBIOUS NOTIONS 121 According to a
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DUBIOUS NOTIONS 123 If Only They’
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DUBIOUS NOTIONS 125 ACTUALLY, THE P
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UNDERSTAND THE MARKET 127 he raised
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UNDERSTAND THE MARKET 129 producers
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UNDERSTAND THE MARKET 131 Dolenz we
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Page 146 and 147: UNDERSTAND THE MARKET 135 I was sta
Page 148 and 149: UNDERSTAND THE MARKET 137 baby-boom
Page 150 and 151: Lesson #13 DESPERATION IS THE CRADL
Page 152 and 153: DESPERATION IS THE CRADLE OF BAD ID
Page 162 and 163: Lesson #14 SWEAT THE DETAILS the si
Page 164 and 165: SWEAT THE DETAILS 153 story reminde
Page 166 and 167: SWEAT THE DETAILS 155 Public hearin
Page 168 and 169: SWEAT THE DETAILS 157 book standing
Page 170 and 171: SWEAT THE DETAILS 159 rience of oth
Page 172 and 173: Lesson #15 CULTURAL NORMS RESIST RA
Page 174 and 175: CULTURAL NORMS RESIST RADICAL CHANG
Page 184 and 185: Lesson #16 THINK LONG TERM the abbr
Page 186 and 187: THINK LONG TERM 175 Spinks’s rags
Page 188 and 189: THINK LONG TERM 177 “Leon Spinks
Page 190 and 191: THINK LONG TERM 179 the second bout
Page 192 and 193: THINK LONG TERM 181 to that point h
Page 196 and 197: KNOW “HELPFUL” FROM “ANNOYING
Page 206 and 207: Lesson #18 BEWARE THE PROFITING PRO
Page 208 and 209: BEWARE THE PROFITING PROPHET 197 St
Page 210 and 211: BEWARE THE PROFITING PROPHET 199 be
Page 212 and 213: BEWARE THE PROFITING PROPHET 201 co
Page 214 and 215: BEWARE THE PROFITING PROPHET 203 An
Page 216 and 217: BEWARE THE PROFITING PROPHET 205 th
Page 218 and 219: DON’T MESS WITH SUCCESS 207 The t
Page 220 and 221: DON’T MESS WITH SUCCESS 209 Wrest
Page 222 and 223: DON’T MESS WITH SUCCESS 211 spot.
Page 224 and 225: DON’T MESS WITH SUCCESS 213 While
Page 226 and 227: DON’T MESS WITH SUCCESS 215 nothi
Page 228 and 229: DON’T MESS WITH SUCCESS 217 “OH
Page 230 and 231: Lesson #20 OCCASIONALLY LOOK UP FRO
Page 232 and 233: OCCASIONALLY LOOK UP 221 Of course,
Page 234 and 235: OCCASIONALLY LOOK UP 223 heady days
Page 236 and 237: OCCASIONALLY LOOK UP 225 118 ConvAi
Page 238 and 239: OCCASIONALLY LOOK UP 227 year resea
Page 240 and 241: OCCASIONALLY LOOK UP 229 AND STILL,
Page 242 and 243: THE BONUS CHAPTER 231 boilers explo
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THE BONUS CHAPTER 233 Can’t Stop
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The Chin Putter THE BONUS CHAPTER 2
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chapter notes OR, HOW WE LEARNED TH
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CHAPTER NOTES 239 Patton, Philip.
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CHAPTER NOTES 241 “The Pulitzer P
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CHAPTER NOTES 243 Petroski, Henry.
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CHAPTER NOTES 245 Peter, Laurence J
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CHAPTER NOTES 247 “Color by numbe
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CHAPTER NOTES 249 Banes, Sally. “
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CHAPTER NOTES 251 “Peter Lorre De
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CHAPTER NOTES 253 “Nonwovens Time
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CHAPTER NOTES 255 Mumford, Michael
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CHAPTER NOTES 257 Mitchell, Mitch.
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CHAPTER NOTES 259 O’Connor, Ian.
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CHAPTER NOTES 261 Beicher, Elisa, P
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CHAPTER NOTES 263 Podmolik, Mary El
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CHAPTER NOTES 265 “Spinks Banned
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CHAPTER NOTES 267 Luening, Erich.
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CHAPTER NOTES 269 Have Known About
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CHAPTER NOTES 271 McClintock, Mike.
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CHAPTER NOTES 273 “Chronology.”
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CHAPTER NOTES 275 Nashawaty, Chris.
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CHAPTER NOTES 277 “The Royal and
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Boone, Pat, 234 Bostick, Ed, 44 Boy
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Gore, Jerome S., 168 Gower, Stephen
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Murray, Jerome and Marilyn, 198 Mur
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Uncollared Greens, 48 Unimpressive
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ACKNOWLEDGMENTS xvi Martha Kiger, t
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Also by Martin J. Smith and Patrick
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Copyright This is a work of fiction
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