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132 Locavesting<br />

early eBay backer Benchmark Capital, and other blue- chip Silicon<br />

Valley investors.<br />

Borrowers can list loan requests for up to $25,000 on the<br />

site, along with the interest rate they are willing to pay. Their<br />

credit scores, ratings, payment history, and personal story are<br />

also posted, as well as any affi liations or endorsements. (The<br />

actual identity <strong>of</strong> the borrower and sensitive data are not publicly<br />

revealed.) Many Prosper borrowers are looking to consolidate<br />

high- interest bank loans, while others are raising money for college<br />

or for business purposes. Investors can browse the requests<br />

and make loans to individuals in increments as low as $25.<br />

Borrowers with excellent credit can get loans with APRs as low as<br />

6 percent, while higher risk borrowers pay an average 16 percent,<br />

still far below what they would pay to a bank.<br />

Prosper relies on credit scores to screen borrowers, whose<br />

loans are unsecured by collateral. To spread their risk, many lenders<br />

make a number <strong>of</strong> small loans—say, $25 or $50—to a large<br />

number <strong>of</strong> borrowers, perhaps <strong>of</strong> varying credit levels. So, a $5,000<br />

investment could be spread among 100 loans <strong>of</strong> $50 each. That<br />

way, if a few loans default, an investor’s losses are minimized.<br />

Lenders can also buy and sell loan notes from one another, aiding<br />

in liquidity.<br />

Prosper makes its money by charging borrowers a fee, ranging<br />

from .5 percent to 3 percent <strong>of</strong> the loan amount, depending<br />

on their credit rating. Lenders pay an annual servicing fee <strong>of</strong><br />

1 percent <strong>of</strong> the outstanding principle balance <strong>of</strong> their loans.<br />

Chris Larsen, Prosper’s founder and CEO, calls it a “third way<br />

<strong>of</strong> banking”—something between the Wall Street model <strong>of</strong> securitizing<br />

loans and spinning them <strong>of</strong>f, and the banking model, where<br />

customers earn low interest on their savings while the bank pr<strong>of</strong>i ts<br />

handsomely by lending their money out at double- digit rates.<br />

Prosper had been operating for two and a half years, with<br />

$174 million in loans initiated and 650,000 members, when in<br />

2008 the SEC took a sudden interest. Prosper, the SEC charged,<br />

was selling unregistered securities to the public.<br />

Larsen says he was taken by surprise. Before launching the site,<br />

his company hired top lawyers to engage the SEC to make sure

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