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140 Locavesting<br />

there is every reason to believe that London and Berlin and Milan<br />

and S<strong>of</strong>i a should be real innovation centers,” he said, citing a new<br />

entrepreneurial- minded generation. “Platforms like ours make the<br />

possibility <strong>of</strong> greater innovation in Europe a reality.”<br />

Can You Create the Next Google in Increments <strong>of</strong> $100?<br />

Are we stifl ing innovation in fi nancial technology and social networking<br />

in the United States and, more important, impeding the<br />

development <strong>of</strong> potential solutions to our social and economic ills?<br />

I asked Kevin Lawton, a serial entrepreneur based in Silicon Valley<br />

and an expert on crowdfunding, for his perspective. Lawton, who<br />

has a degree in computer science and started his career at MIT’s<br />

Lincoln Laboratory in space- based radar and satellite communication,<br />

is a self- described trend spotter, idea creator, author <strong>of</strong> multiple<br />

patents, and news and business book junkie. “Absolutely, the<br />

answer is yes,” he says, without hesitation. Lawton, who considered<br />

starting a crowdfunding startup himself, said many entrepreneurs<br />

start <strong>of</strong>f thinking, “Wow, this awesome future thing could be huge!”<br />

But once they begin delving more deeply into various approaches<br />

and the regulatory hurdles that must be surmounted, they invariably<br />

end up with a scaled- down, less potent model.<br />

Like others who have studied the problem, Lawton believes<br />

that as long as these funding models are limited to accredited<br />

investors—a tiny portion <strong>of</strong> the population—they’ll never reach<br />

critical mass. “We’ll never really get the power out <strong>of</strong> crowdfunding<br />

until we get the entire spectrum <strong>of</strong> people to participate,”<br />

he says. For what it’s worth, he thinks he has a solution fi gured<br />

out, but he’s been busy fi nishing up a self- published book about<br />

crowdfunding.<br />

Jouko Ahvenainen, the Finnish chairman <strong>of</strong> Grow VC, observes<br />

that complexity begets complexity. “When you have very complex<br />

regulations, one outcome is that you have very complex<br />

investment instruments. It is more and more diffi cult for anybody<br />

to understand how these instruments work and what the<br />

consequences are if something happens, as we saw with Lehman<br />

Brothers.” Like most P2P companies, Grow VC’s aim, he said, is

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