3c hapter - Index of
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44 Locavesting<br />
Americans know most <strong>of</strong> their neighbors by name, and 28 percent<br />
know none, according to a Pew Research poll. Vibrant neighborhoods<br />
are key to shaking us out <strong>of</strong> our increasingly atomized existences.<br />
They also provide relief from a soul- crushing monoculture <strong>of</strong><br />
strip malls and highways. A study by CEOs for Cities found that,<br />
even in the midst <strong>of</strong> a housing slump, houses in areas with greater<br />
levels <strong>of</strong> walkability—measured by their proximity to stores, restaurants,<br />
and other amenities—had higher values, commanding<br />
premiums <strong>of</strong> $4,000 to $34,000. 10<br />
The John S. and James L. Knight Foundation’s Soul <strong>of</strong> the<br />
Community project interviewed 43,000 people in 26 communities<br />
over three years to determine what makes a community a desirable<br />
place to live. The answers are important, the foundation notes,<br />
because communities that inspire a strong sense <strong>of</strong> attachment<br />
among their residents have higher local GDP. What did they fi nd?<br />
The most desirable qualities are the presence <strong>of</strong> social gathering<br />
spots, openness and a welcoming spirit, and an area’s physical beauty<br />
and green spaces. 11 It seems we are nostalgic for the idyllic small<br />
town. There is a deep sense that we have lost something vital, that<br />
the forces <strong>of</strong> corporate- led globalization have eroded the character,<br />
independence, and cultural diversity <strong>of</strong> our towns and communities.<br />
That is true in the world’s most remote villages as well as its biggest<br />
metropolises. In response, grassroots organizations around the world<br />
are forming to counter that trend with “economic localization.”<br />
The signs are everywhere. Cooperatives, community gardens,<br />
and community- supported agriculture are fl ourishing. Slow<br />
Money, a national network modeled on the Slow Food movement,<br />
is attempting to fi nance the rebuilding <strong>of</strong> local food systems. The<br />
Business Alliance for Local Living Economies (BALLE), a coalition<br />
<strong>of</strong> citizens and entrepreneurs passionate about building strong local<br />
communities, is making an impact in every corner <strong>of</strong> the country.<br />
Meanwhile, hundreds <strong>of</strong> “transition towns” across the United States<br />
and other countries are marshaling grassroots resources to build<br />
resilient communities that can withstand severe ecologic or economic<br />
shocks and <strong>of</strong>fer a higher quality <strong>of</strong> life.<br />
Communities are taking control <strong>of</strong> their economic destiny.<br />
Many have created local currencies, such as Detroit Cheers or