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Slow Money 151<br />

Slow Money, however, is simply a catalyst. The movement<br />

is being shaped by people on the ground and in the fi eld. It has<br />

already spawned at least 16 local c<strong>hapter</strong>s, from southeast Georgia<br />

to northern California, that are incubating ideas and creating<br />

solutions that work for their communities. The goal is that a set <strong>of</strong><br />

models or templates will arise and be used by other communities.<br />

In Boston, Slow Money members have organized events to<br />

showcase sustainable food and agriculture entrepreneurs who<br />

are looking for funding. In North Carolina, the Abundance Slow<br />

Money Project is promoting what it calls place- based lending by<br />

matching local investors and local borrowers. So far, it has made<br />

three collateral- backed, low- cost loans to a baker, a Greek restaurant<br />

that sources ingredients from local farmers, and a vegan bakery<br />

and catering company specializing in southern soul food. The<br />

Type- A Wisconsin c<strong>hapter</strong> has held a series <strong>of</strong> in- depth planning<br />

sessions with entrepreneurs and legal experts to determine the<br />

gaps in fi nancial and technical resources available to local agricultural<br />

entrepreneurs, and to identify potential funding solutions as<br />

well as legal and fi nancial roadblocks. In western Massachusetts,<br />

Slow Money members raised a $1 million fund that blends venture<br />

capital investing with philanthropy. And the- little-c<strong>hapter</strong>- thatcould<br />

in Austin has spread to the entire state <strong>of</strong> Texas.<br />

The Slow Money vision is l<strong>of</strong>ty, but down on the ground it is<br />

arduous work—as the New York c<strong>hapter</strong> was fi nding out. But by<br />

early 2011, the group had swelled to almost 150 members, and<br />

was planning its fi rst <strong>of</strong>fi cial event: an entrepreneur showcase that<br />

would give local food businesses a chance to pitch local investors.<br />

A New Generation <strong>of</strong> Food Entrepreneurs<br />

Slow Money is tapping into a powerful undercurrent <strong>of</strong> dissatisfaction<br />

with the fi nancial establishment as well as a growing desire<br />

for local and sustainably grown food.<br />

Farmers markets have increased threefold in the past decade.<br />

CSAs— community- supported agriculture, in which customers<br />

prepay for a share in the season’s harvest—have grown from 60<br />

in 1990 to more than 2,000. The number <strong>of</strong> small farms is on the

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