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Pennies from Many 135<br />

there’s a greater need than ever for these types <strong>of</strong> companies.<br />

This tidal wave <strong>of</strong> social networking just hit the world in the last<br />

couple <strong>of</strong> years, fundamentally changing all things having to do<br />

with communication, entertainment, and interaction. It could<br />

easily spill into equity, credit and fi nance, but it’s not being<br />

allowed to. There is a fi rewall that’s being built for no good<br />

reason. No one has thought it through. If that wall was lifted,<br />

you’d have a tidal wave <strong>of</strong> Kickstarters that would be spreading<br />

into the raising <strong>of</strong> credit and equity that I think would fundamentally<br />

rewire Wall Street and the big banks in a very positive,<br />

low cost, and open way. The whole thing with P2P was that any<br />

American could be a granter <strong>of</strong> credit, so you’d have millions <strong>of</strong><br />

competitors providing credit rather than a handful <strong>of</strong> Too Big to<br />

Fail folks.”<br />

Larsen pauses and adds dryly: “Not that I’m bitter or anything.”<br />

You could understand if he is. The SEC’s cease- and- desist letter<br />

to Prosper came less than two weeks before Bernie Mad<strong>of</strong>f<br />

confessed to his sons that his multi- billion- dollar money management<br />

operation was nothing more than a Ponzi scheme—the biggest<br />

Ponzi scheme the world had ever seen. Although red fl ags<br />

had been raised with regulators for years, the SEC was caught<br />

completely <strong>of</strong>f guard. Mad<strong>of</strong>f’s clients were largely wiped out.<br />

P2P Goes Global<br />

For all the uncertainty and early missteps, P2P lending shows no<br />

signs <strong>of</strong> slowing. Analysts at the Gartner Group project that P2P<br />

lending will expand 66 percent by 2013, to $5 billion in loans<br />

worldwide. The brisk growth, says Gartner, will be driven by “investors<br />

seeking higher returns and borrowers shunning (or being<br />

shunned by) banks.”<br />

There are dozens <strong>of</strong> P2P funding sites around the world, and<br />

new ones seem to pop up every day. And, with 2 billion Internet<br />

users and growing around the globe, the crowd <strong>of</strong> potential<br />

investors is vast. Often, the sites play on consumer and business<br />

disenchantment with big banks. “Where everyone wins, except<br />

the fat cats,” crows the website <strong>of</strong> Zopa, a British P2P lending

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