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134 Locavesting<br />

his company’s great experiment in market libertarianism didn’t<br />

pan out. Today, the company takes a more paternalistic view. It<br />

has tightened its lending standards, instituting a minimum FICO<br />

credit score <strong>of</strong> 640, up from 520 (rendering a broad swath <strong>of</strong> its<br />

former borrowers ineligible). And it has added more credit analysts<br />

to its staff. Default rates are back in check—around 6.5 percent<br />

averaged across all categories, according to the web site (although<br />

most outstanding loans are still early into their loan terms and<br />

could still go bad).<br />

As Prosper scrambled to regroup, Lending Club, a rival peer<br />

lender based in Redwood City, California, gained on it. The site,<br />

which started out as a Facebook page, completed its SEC registration<br />

in 2008, just before Prosper was shut down. From the start,<br />

it employed higher credit screening standards. It also debuted<br />

a number <strong>of</strong> innovations, such as affi nity- matching technology to<br />

connect investors and borrowers based on factors such as where<br />

they went to school, where they grew up, or their pr<strong>of</strong>essions.<br />

That’s intended to help investors fi nd borrowers with which they<br />

share some sort <strong>of</strong> social bond, on the theory that such social connections<br />

promote repayment. In August, 2010, The Lending Club<br />

issued more than $12 million in loans, a record monthly amount<br />

for the P2P industry.<br />

Larsen argues that his company and other P2P lenders<br />

should be overseen by banking regulators or the new Consumer<br />

Financial Protection Bureau headed by Elizabeth Warren. His<br />

lawyers lobbied for such an arrangement, and a bill passed in the<br />

House <strong>of</strong> Representatives. The Senate, meanwhile, ordered up<br />

a study <strong>of</strong> P2P lending and how it should be regulated. A report,<br />

along with recommendations, is expected to be completed by the<br />

Government Accountability Offi ce sometime in 2011.<br />

The saga has cast a pall over the burgeoning P2P market.<br />

“I don’t think people realize the damage that’s being done<br />

by what’s not being allowed or the uncertainty that’s being<br />

created—it just stops ideas cold,” says Larsen, who also<br />

c<strong>of</strong>ounded mortgage- lending site E- Loan.com in 1997. “You have<br />

a situation now where VCs have shied away from fi nancial technology<br />

because <strong>of</strong> that tremendous uncertainty, even though

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