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3c hapter - Index of
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158 Locavesting<br />
Game Plan for Locavestors<br />
As the local food movement grows, small scale food and agriculture<br />
enterprises have an opportunity to expand. But these businesses typically<br />
have a diffi cult time raising capital from banks and traditional<br />
investors. Slow Money is creating innovative new funding strategies<br />
that connect local investors with local food enterprises.<br />
Pros:<br />
• Local food is a growth business. As demand grows for local and sustainably<br />
produced food, the food and agriculture market presents<br />
attractive investment opportunities, particularly in high- growth,<br />
high- margin segments.<br />
• For people who are already buying locally and sustainably grown<br />
products, it is another way to support those producers and share<br />
in their growth.<br />
• Investment in sustainable food and ag companies <strong>of</strong>fer added<br />
returns in the form <strong>of</strong> benefi ts to the environment, health, and local<br />
communities. A robust local food system contributes to greater food<br />
security and quality, and reduces food miles and reliance on oil.<br />
Cons:<br />
• There are few avenues, at present, for non- accredited investors<br />
to participate in this segment, aside from CSAs and prepaid<br />
subscriptions.<br />
• Sustainable food and agriculture is <strong>of</strong>ten, but not always, characterized<br />
by small, artisan producers that cannot easily take advantage<br />
<strong>of</strong> economies <strong>of</strong> scale.<br />
• Farming and agriculture can be extremely risky, given the vagaries<br />
<strong>of</strong> weather, competition from industrial farms, and slim margins.<br />
• Many farmers lack the business savvy necessary to successfully<br />
expand or execute on a growth strategy, so good management is<br />
key to any investment.<br />
The Bottom Line<br />
• Grassroots action at its best.<br />
For More Information:<br />
• Learn more about Slow Money at www.slowmoney.org. Or contact<br />
the organization at info@slowmoney.org.<br />
•<br />
To read and sign the Slow Money principles, visit www.bit.ly/<br />
slowprinciples.