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218 Locavesting<br />

Van Patten, a triathlete who lives in the hedge fund haven<br />

<strong>of</strong> Greenwich, Connecticut, has become a respected voice in the<br />

local investing community. He shares a growing view that socially<br />

responsible investing, which <strong>of</strong>ten means simply screening out<br />

undesirable investments, is limited. The money invested in a large<br />

company, even if it is truly a good corporate citizen, does not<br />

necessarily trickle down to communities. “Investors need to have<br />

viable alternatives to invest in companies they know and have a relationship<br />

with,” says Van Patten. Local investing is more like proactive<br />

impact investing, he says, where there are very clear benefi ts<br />

in addition to fi nancial gain.<br />

From Van Patten’s vantage point, some <strong>of</strong> the local exchange<br />

ambitions are, well, naive. Rather than view Wall Street as the<br />

enemy, he says, the local exchanges must learn to embrace and<br />

work within the system. “It’s a regulatory business. It’s not like<br />

running a shoe shop,” says Van Patten. “They’ve got to let the<br />

people who understand this business do what they do.” It just so<br />

happens that Mission Markets, a registered broker- dealer, could<br />

serve as a platform and provide legal cover and expertise for<br />

emerging local exchanges. A local exchange could have its own<br />

distinct portal on the Mission Markets platform, for a fee. Among<br />

the small cast <strong>of</strong> aspiring local exchanges most are weighing that<br />

option against building their own systems. It’s a question <strong>of</strong> economics.<br />

But also philosophy. The Lancaster-Toronto-Hawaii coalition<br />

favors a shared “open source” approach, with the goal <strong>of</strong><br />

getting more people to understand the mechanics <strong>of</strong> a stock market,<br />

rather than it remaining a Wall Street black art. “I think this<br />

kind <strong>of</strong> openness and accountability will help businesses, investors,<br />

and the community,” says Fisher.<br />

Alternative Markets<br />

If the idea <strong>of</strong> local exchanges seems farfetched or a little too retro<br />

for our globalized age, consider that it is just one concept being<br />

fl oated for an alternative to our casino- like markets. (And heck,<br />

if 1970s hair bands can make a comeback why not local stock<br />

exchanges?) In fact, ideas are bubbling up from some surprising

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