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The Local Imperative 59<br />

existing businesses, rather than hunting for “big game.” Studies have<br />

found that the cost <strong>of</strong> creating a job is dramatically lower when states<br />

focus their efforts on local companies.<br />

In Illinois, which faces a $13 billion defi cit and a woefully underfi<br />

nanced pension system, Terry Lutes, chief operating <strong>of</strong>fi cer <strong>of</strong> the<br />

Illinois Department <strong>of</strong> Commerce and Economic Opportunity, and<br />

his team are trying a new approach. “For a long time everybody<br />

bought into the notion that it was all the big bang . . . bring in the<br />

big plant or a company with 200 or 1,000 jobs,” he explains. “In<br />

the process, we all started to realize that we are bidding against each<br />

other and the companies are all using us. Every state has this. We’ve<br />

become a little more cognizant <strong>of</strong> the fact that they’re playing us <strong>of</strong>f<br />

against each other.”<br />

In late 2004, for example, Maytag Corp. closed a refrigerator<br />

factory in Galesburg in western Illinois to take advantage<br />

<strong>of</strong> cheaper labor in Mexico. The move eliminated 1,600 factory<br />

jobs—5 percent <strong>of</strong> the local workforce—and sent a ripple effect<br />

through the local economy, jeopardizing as many as 2,000 additional<br />

jobs. 33 The move came despite $12 million in subsidies<br />

showered on the company just a few years before by state and local<br />

governments. After Whirlpool acquired Maytag in 2005, things<br />

went from bad to worse. The company announced it would close<br />

another Maytag plant in Herrin, Illinois, eliminating 1,000 jobs—<br />

prompting the state to try to recoup almost $200,000 recently<br />

forked over by the state for improvements in the factory (a downpayment<br />

on a total $385,000 promised). And despite promises <strong>of</strong><br />

tens <strong>of</strong> millions <strong>of</strong> dol lars for a new plant and job training <strong>of</strong>fered<br />

by then- governor Tom Vilsack, Whirlpool went on to close several<br />

more plants. 34<br />

Lutes, a former technology entrepreneur, fi gures that it may be<br />

more cost effective to generate small business jobs. The new math<br />

goes something like this: Illinois has 500,000 small businesses. If<br />

the state could help each one <strong>of</strong> them hire just one employee, it<br />

could reduce the unemployment rate by 5 percentage points.<br />

Lutes says he is not completely abandoning the big companies,<br />

just taking a more “diversifi ed” approach. But he is clearly<br />

excited by the prospects.

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