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136 Locavesting<br />

pioneer similar to Prosper. “I think people are also coming to us<br />

because they are fed up with the banks. People feel their money is<br />

disappearing into some sort <strong>of</strong> weird casino which bears no relation<br />

to the real world,” Zopa c<strong>of</strong>ounder and CEO Giles Andrews<br />

told The Independent. 8 Since it launched in March 2005, Zopa’s<br />

half- million members have lent more than £100 million at an average<br />

8.3 percent rate (after Zopa’s 1 percent fee). CurrencyFair,<br />

a web site based in Ireland and regulated by Irish and European<br />

Union authorities, lets individuals exchange currency with each<br />

other rather than banks—“avoid being fl eeced,” the site exhorts.<br />

And in a sign <strong>of</strong> investor support, Prosper in April 2010<br />

raised another $14.7 million in fi nancing—its fourth round <strong>of</strong><br />

funding—from existing investors and newcomers such as Google<br />

executive chairman Eric Schmidt’s venture fund. Lending Club<br />

raised $24.5 million the same month. And the sites have lately<br />

attracted some big money investors and hedge funds in pursuit<br />

<strong>of</strong> higher yields.<br />

For now, P2P sites that can’t afford to undertake the onerous<br />

process <strong>of</strong> registering with the SEC are carefully tiptoeing around<br />

securities regulations—especially when it comes to investing<br />

money in small business. Sites such as Grow VC, Virginia- based<br />

WealthForge, and Austin, Texas- based MicroVentures are only<br />

open to accredited investors—those wealthy angels that the SEC<br />

deems sophisticated enough to not need protection. Others are<br />

bypassing the United States altogether. Zopa, for example, briefl y<br />

entered the U.S. market but pulled out in 2008, shortly after<br />

Prosper was shut down.<br />

Indeed, the action in crowdfunding at the moment is taking<br />

place in the United Kingdom, where the combination <strong>of</strong> a developed<br />

fi nancial and legal system and more accommodating securities<br />

laws are providing fertile ground for exploration. It is here<br />

that the new models for small business funding are being invented<br />

and tested. And they are fi nding an eager audience.<br />

Small businesses employ 60 percent <strong>of</strong> the United Kingdom’s<br />

private sector workforce and account for half <strong>of</strong> its GDP. Yet<br />

their lending options are even more constrained than in the<br />

United States. The banking industry in Britain is extremely consolidated,<br />

with the top banks providing 92 percent <strong>of</strong> small business

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