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Unless otherwise noted, all quotes come from interviews conducted by the author. Introduction 1. From Christina Tosi interview on TheDairyShow.com, see http://vimeo .com/5569478. 2. Laura Conaway, “Wary of Wall Street? Invest in a Dairy Farm,” NPR, March 12, 2009, www.npr.org/templates/story/story.php?storyId= 101794001. Chapter 1 Notes 1. Matt Friedman, “President Obama meets small business owners at Edison Tastee Sub Shop,” nj.com, July 28, 2010. David M. Herszenhorn and Jacki Calmes, “Obama Trumpets Democrats’ Small- Business Bona Fides,” New York Times, July 28, 2010. www.nj.com/news/index.ssf/2010/ 07/president_obama_greets_tastee.html. 2. Jake Sherman, “House Republicans unveil ‘Pledge to America,’” Politico.com, Sept. 23, 2010. www.politico.com/news/stories/0910/ 42609.html; Dana Bash interview with John Boehner, CNN, Sept. 23, 2010, politicalticker.blogs.cnn.com/2010/09/23/ exclusive- john- boehner- talks- with- dana-bash/. 3. “The Last Will and Testament of Benjamin Franklin,” The Franklin Institute. www.fi.edu/franklin/family/lastwill.html. 4. Bruce H. Yenawine, Benjamin Franklin and the Invention of Microfinance, Pickering and Chatto Publishers, June 2010, London. 5. American Independent Business Alliance; see amiba.net/multiplier _effect.html. 6. Small Business Administration Office of Advocacy FAQ , Sept. 2010. 7. Kelly Edmiston, “The Role of Small Business and Large Business in Economic Development,” Federal Reserve Bank of Kansas City, Economic Review, Second Quarter 2007. 227
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Locavesting THE REVOLUTION IN LOCAL
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For my Mother
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vi Contents Chapter 7 A Model to LI
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viii Preface The moment was ripe wi
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x Preface Cooperatives—businesses
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xii Preface Chapters 7 through 13 e
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Introduction Cereal Milk for the Go
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iconic glass bottles are also sold
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Introduction xix funds from the pub
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1 C H A P T E R Motherhood, Apple P
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Motherhood, Apple Pie, and Politica
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20 Locavesting freewheeling markets
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22 Locavesting A fl urry of legisla
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24 Locavesting put up a sign at a f
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26 Locavesting of the late 1980s) h
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28 Locavesting three of those banks
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30 Locavesting A Return to Value As
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32 Locavesting produced in their re
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34 Locavesting pickles to gin and k
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36 Locavesting is a hot marketplace
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38 Locavesting recognition that the
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40 Locavesting A Grassroots Movemen
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42 Locavesting to dodge their fair
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44 Locavesting Americans know most
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46 Locavesting It’s a powerful qu
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48 Locavesting three employees but
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50 Locavesting to keep in our lives
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52 Locavesting and they can draw on
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54 Locavesting Since 2006, Walmart
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56 Locavesting and political organi
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58 Locavesting havens. Google, the
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60 Locavesting Some of the measures
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II P A R T Experiments in Citizen F
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66 Locavesting As an editorial in V
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68 Locavesting The community bank b
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70 Locavesting their homes to forec
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72 Locavesting And you don’t have
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74 Locavesting As depositors, we’
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76 Locavesting The Washington Inves
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78 Locavesting The Bottom Line: A n
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80 Locavesting her daughter was enr
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82 Locavesting whom traditional fi
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84 Locavesting Taking the Middle Pa
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86 Locavesting Angel investors poli
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88 Locavesting quickly write off no
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90 Locavesting of $1,000. The notes
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92 Locavesting funds that absorb an
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94 Locavesting • Many CDFIs do no
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96 Locavesting In a twist of fate,
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98 Locavesting private electric com
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100 Locavesting “The numbers were
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102 Locavesting offering. “In a c
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8 C H A P T E R Community Capital I
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Community Capital 107 For all the j
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Community Capital 109 So it is espe
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Community Capital 111 what she did
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Community Capital 113 three young e
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Community Capital 115 triples every
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Community Capital 117 investment is
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Community Capital 119 Farmers Diner
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Community Capital 121 That’s wher
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Game Plan for Locavestors Community
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9 C H A P T E R Pennies from Many W
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Crowdfunding Pennies from Many 127
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Pennies from Many 129 a 27- year- o
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Pennies from Many 131 It’s a win-
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Pennies from Many 133 the company w
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Pennies from Many 135 there’s a g
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Pennies from Many 137 loans. 9 With
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Pennies from Many 139 UK regulators
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Pennies from Many 141 to make the m
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Pennies from Many 143 business—co
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Pennies from Many 145 “Crowdfundi
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10 C H A P T E R Slow Money Finance
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Slow Money 149 like the nearly 8,00
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Slow Money 151 Slow Money, however,
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Slow Money 153 terms that are destr
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Slow Money 155 that overrode that i
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Slow Money 157 Zentay put together
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11 C H A P T E R From Brown Rice to
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From Brown Rice to Biofuels 161 rep
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From Brown Rice to Biofuels 163 Mem
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From Brown Rice to Biofuels 165 $75
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From Brown Rice to Biofuels 167 Wes
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From Brown Rice to Biofuels 169 Inv
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From Brown Rice to Biofuels 171 One
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From Brown Rice to Biofuels 173 tha
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Page 199 and 200: From Brown Rice to Biofuels 177 rai
Page 201 and 202: Game Plan for Locavestors From Brow
Page 203 and 204: 12 C H A P T E R The Do- It- Yourse
Page 205 and 206: The Do- It- Yourself Public Offerin
Page 219: • • The Do- It- Yourself Public
Page 222 and 223: 200 Locavesting The exchanges were
Page 224 and 225: 202 Locavesting time, they became m
Page 226 and 227: 204 Locavesting Scott Gehsmann, cap
Page 228 and 229: 206 Locavesting public, while ventu
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Page 232 and 233: 210 Locavesting been there, he says
Page 234 and 235: 212 Locavesting Schmid would love t
Page 236 and 237: 214 Locavesting their money in some
Page 238 and 239: 216 Locavesting are looking to crea
Page 240 and 241: 218 Locavesting Van Patten, a triat
Page 242 and 243: 220 Locavesting Game Plan for Locav
Page 244 and 245: 222 Conclusion small investments. T
Page 246 and 247: 224 Conclusion investors. “Normal
Page 250 and 251: 228 Notes 8. Edward L. Glaeser, “
Page 252 and 253: 230 Notes 2 Will Payne, “How Kans
Page 254 and 255: 232 Notes 6. Don Grant, “Organiza
Page 256 and 257: 234 Notes $5 million, even if the c
Page 258 and 259: 236 Notes 19. Josh Harkinson, “Ho
Page 260 and 261: 238 Notes 8. Cahal Milmo, “Trade
Page 262 and 263: 240 Notes 3. Lorrie Grant, “Small
Page 265 and 266: Acknowledgments Little did I realiz
Page 267 and 268: 10% Shift, 45 A Abe’s Market, 33
Page 269 and 270: deretailization, 205 Desai, Samir,
Page 271 and 272: loans, bridge, 121-122 local banks,
Page 273 and 274: SCOR. See Small Company Offering Re
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