3c hapter - Index of

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C H A P T E R
Slow Money
Finance for Foodsheds
Hi. My name is Terry, and I work for Morgan Stanley.
The introduction, made in the confessional tone usually reserved
for alcoholics and overeaters, sent a murmur rippling through
the small room. But this was no Alcoholics Anonymous meeting
or Jenny Craig weigh- in. Terry was one of a couple of dozen
New Yorkers who had gathered in a dimly lit East Village bar one
evening in the fall of 2010 to launch the New York chapter of Slow
Money. It was a diverse group—lawyers, entrepreneurs, a chef, artists,
students, and corporate journeymen—few with any particular fi nancial
or investment expertise. But what they all shared was a desire to
create an alternative to Wall Street, right here in its very shadow.
Slow Money is the brainchild of Woody Tasch, a former venture
capitalist and foundation money guy turned fi nancial revolutionary.
Inspired in equal parts by Fritz Schumacher’s Small Is Beautiful and
Carlo Petrini’s Slow Food movement, Tasch, from his New Mexico
base, is on a mission to change the way we think about investing.
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