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From Brown Rice to Bi<strong>of</strong>uels 169<br />

Investors got a steady 6 percent annual dividend over a period<br />

when the stock market turned in negative returns. One <strong>of</strong> them<br />

was David Hough, a freelance editor who grew up on a farm near<br />

La Farge. After he got laid <strong>of</strong>f from his book publishing job in San<br />

Diego in mid-2008, Hough moved back to the family farm to help<br />

take care <strong>of</strong> his parents. The small dairy herd, beef cattle, and pigs<br />

were now gone, and his parents rent the land out for hay fi elds<br />

and pasture. But Hough retains a deep appreciation for the life<br />

<strong>of</strong> a family farmer—a big factor in his decision to invest a good<br />

chunk <strong>of</strong> his retirement funds in Organic Valley.<br />

“For me it was a no- brainer. The fact that it supports family<br />

farms . . . I grew up on a family farm, I know how hard it is to make<br />

a living on a family farm. It’s almost as bad as writing books,” says<br />

Hough, just half- joking. “I think it’s important to keep the family<br />

farms going. I don’t particularly trust corporate or industrialized<br />

farming, and we should certainly have alternatives to that kind<br />

<strong>of</strong> food production.”<br />

Organic Valley’s impact on the local region, where it employs<br />

more than 450 people, was another consideration. “The fact that<br />

they are local is huge. We live in a very rural area that was always economically<br />

disadvantaged—even the Indians were poor and starving<br />

around here,” says Hough. “Organic Valley has had an enormous<br />

impact on the community, economically, socially, you name it.”<br />

As with other cooperatives, community support is part <strong>of</strong><br />

Organic Valley’s DNA. Ten percent <strong>of</strong> its excess revenue, after<br />

expenses, goes to a community fund that has supported local<br />

schools and athletic programs and helped protect LaFarge’s watershed.<br />

The cooperative also donates product to schools and food<br />

pantries, maintains a disaster relief fund for farmers, and provides<br />

grants to organizations promoting organic research and advocacy.<br />

And from a purely fi nancial perspective, the Class E shares<br />

perfectly suited Hough’s needs. “I’m 53, I’m half retired relying<br />

on a freelance income which comes and goes, so a steady<br />

6 percent check every three months worked well for my fi nancial<br />

situation. All the pieces <strong>of</strong> the puzzle fell into place for me. I buy<br />

their products. And I really like the idea that it’s a co- op. I think<br />

this every- man- for- himself economy that we live in is a bad thing

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