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140120124%100806062%49%402019% 18%10%0CEM CEC CEL CEESP WCPA SSCFIGURE 4: GROWTH OF COMMISSION MEMBERSHIPCommunications<strong>IUCN</strong>’s effectiveness in communications also increased between 2009 and 2011. Media visibility(mentions of <strong>IUCN</strong> in print and on-line media) increased by 104%, web outreach (individual/uniquevisits to iucn.org) by 34%, knowledge outreach (PDF downloads of <strong>IUCN</strong> books from iucn.org; andpage views of <strong>IUCN</strong> books on-line) by 39% and 162% respectively, social media visibility (number offriends, main <strong>IUCN</strong> Facebook site) by 1,121%, and E-Newsletter outreach (subscribers toConservation Ma<strong>de</strong> Clear) by 260 percent, all showing a remarkable growth in <strong>IUCN</strong>’s ability to reachits audience.1200100080060040020001121260162 104 39 34Increase (%)FIGURE 5: GROWTH IN COMMUNICATIONS<strong>IUCN</strong>’s FinancesThe total budget for the years 2009–2012 was CHF 537m, of which CHF 354m re<strong>la</strong>ted to programmeresults and CHF 183m to operational results (including programme support and <strong>de</strong>velopment). Figure6 shows the breakdown of the total programme budget by result area. <strong>IUCN</strong>’s finance system does notcurrently allow actual expenditure to be tracked by results; hence the budget is indicative of actualcosts by programme result area. Once <strong>IUCN</strong>’s ERP system is fully operational, it will be possible toreport on actual cost by result area.340
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