Design Turkey 2012 Ödüllü Tasarımlar Kataloğu

More documents

Recommendations

Info

AMBALAJ 12-U-1888 SATSUMA, RED ORANGE, RED APPLE, STRAWBERRY PİNK, MOJITO VOTKA AMBALAJI / SATSUMA, RED ORANGE, RED APPLE, STRAWBERRY PINK, ICE, MOJITO VODKA PACKAGING Marka/Brand: BİNBOA VOTKA Marka sahibi/Brand owner: Mey İçki San. ve Tic. A.Ş. Üretici/Producer: Mey İçki San. ve Tic. A.Ş. Tasarımcı/Designer: Gülay Gamze Güven DESIGN TURKEY 2012 İYİ TASARIM ÖDÜLÜ / GOOD DESIGN AWARD 68
PACKAGING İYİ Tasarım Ürünün tasarım sürecinde, pazar araştırma verileri Binboa pazarlama ve ürün müdürleri tarafından kapsamlı bir brief ile tasarım ekibine sunuldu. Binboa pazarlama ekibinin düzenlediği nicel ve nitel odak grup araştırmalarında tüketici tarafından, kategoriye en uygun bulunan ve marka değerlerini, felsefesini, kimliğini en iyi taşıyan tasarım olarak, bir dizi alternatifin arasından seçildi. Binboa markasının genç, sıradışı ve şaşırtıcı imajına uygun olarak, satış için yerleştirileceği raflarda yüksek etki yaratacak yeni bir şişe tasarlanması amaçlandı. Tasarımda istenilen ‘cool’ ve ‘esprili’ ifade, markanın amblemiyle bütünleşen sade şişe tasarımı ve kabartma amblemin ortasındaki ergonomik el oyuğu sayesinde elde edildi. Amblemin şişeyle birlikteliğinin üçüncü boyutta yorumlanmasıyla oluşan asimetrik gövde sayesinde, şişenin kişinin elinden kayması engellenerek; yaratılan girinti üzerinden kavramanın yarattığı haptik algı ile kullanıcının sahiplenme hissi güçlendirildi. Renk kodlaması içeriğindeki meyve aromasına göre yapılan şişenin altı tip renk seçeneği var. 70 ve 35 cl hacimlerde üretim, nakliye esnasında oluşabilecek fireleri gözeten ölçülerde boyutlandırılma yapıldı. Tasarımın kalıptan kolay çıkması ve dolum öncesi yıkamada hijyeni gözetildi. İki boyutlu stilize boğa amblemini üçüncü boyuta taşıyan amblem tasarımının şişe tasarımıyla alışılmadık entegrasyonu sonucu, piyasadaki diğer içki şişelerinden farklı ve ezber bozan bir tasarım ortaya çıktı. Jüri Değerlendirmesi Sağlık ve güvenlik, kullanıcıya sağladığı fayda, sürdürülebilirlik, In the design process of the product, the design team was given a comprehensive briefing about the market research data by the marketing and product managers of Binboa. The design was selected from among a series of alternatives using consumer feedback from quantity and quality focus group research conducted by the marketing team of Binboa, as the most suitable design for the category and the one that was most representative of the values, philosophy and identity of the brand. The aim was to design a new type of bottle that would create a high impact when on the sales shelf, which is in line with the young, vibrant and remarkable image of the Binboa brand. The ‘cool’ and ‘amusing’ expression desired in the product design was accomplished by the simple bottle design, which is integrated with the brand logo, and also by the ergonomic hand cavity in the center of the embossed emblem. Owing to the asymmetrical body created by the three-dimensional interpretation of the unity between the emblem and the bottle, the design prevents the hand slipping when holding it, and also through the haptic perception created by gripping over the indentation, the sense of ownership of the user becomes strengthened. The bottle has six different colour selections which are colour-coded according to the fruit flavor of the contents. Sizing of the bottles in volumes of 70 and 35 cl. was done by taking into account the possible wastage during shipping. The easy removal of the bottle from the mold and the hygiene of the bottle in the washing process prior to filling, were also taken into consideration. Due to the unusual integration of the bottle design with the design of the logo, the two-dimensional stylized bull emblem is brought into the third dimension, achieving a distinctive and out-of -theordinary bottle design different from those already in the market. Jury Evaluation Health and safety, benefits for the user, sustainability DESIGN TURKEY 2012 İYİ TASARIM ÖDÜLÜ / GOOD DESIGN AWARD 69
Page 2 and 3:
Design Turkey 2012 Endüstriyel Tas
Page 4 and 5:
İÇİNDEKİLER / CONTENTS ÖNSÖZ
Page 6 and 7:
XX995 LED TV / XX995 LED TV 140 - 1
Page 8 and 9:
TÜRKİYE CUMHURİYETİ EKONOMİ BA
Page 10 and 11:
Sn. Mehmet Büyükekşi TİM Başka
Page 12 and 13:
DESIGN TURKEY ENDÜSTRİYEL TASARIM
Page 14 and 15:
ÖDÜL SÜRECİ İki yılda bir dü
Page 16 and 17:
1. İyi Tasarım Ödülleri: İyi t
Page 18 and 19: KATILIM KOŞULLARI Ürün tasarım
Page 20 and 21: 7. Kamusal ve ticari ürünler: Ken
Page 22 and 23: DEĞERLENDİRME ÖLÇÜTLERİ Ürü
Page 24 and 25: Kullanıcıya sağladığı fayda
Page 27: Genel olarak çok etkileyici olduğ
Page 31: CONFERENCE Creating Value for Life
Page 37 and 38: PACKAGING Komili’nin pet ambalaj
Page 39 and 40: PACKAGING Suyunu Bursa Suuçtu Şel
Page 41 and 42: PACKAGING 2011 yılında tasarlanan
Page 43 and 44: PACKAGING Türkiye’nin 5 ayrı y
Page 45 and 46: ELECTRICAL HOUSEHOLD DEVICES Arzum
Page 47 and 48: ELECTRICAL HOUSEHOLD DEVICES RoyalT
Page 49 and 50: ELECTRICAL HOUSEHOLD DEVICES Ön k
Page 51 and 52: ELECTRICAL HOUSEHOLD DEVICES Sert z
Page 53 and 54: ELECTRICAL HOUSEHOLD DEVICES Arçel
Page 55 and 56: HOME and OFFICE DEVICES and ACCESSO
Page 61 and 62: OFFICE FURNITURE 2011 yılında tas
Page 63: OFFICE FURNITURE Partita, yeni çal
Page 67: PACKAGING İYİ Tasarım Balgo, bal
Page 71 and 72: PACKAGING İYİ Tasarım Firmanın
Page 73 and 74: PACKAGING İYİ Tasarım Premium se
Page 75 and 76: PACKAGING İYİ Tasarım Fixegoiste
Page 77 and 78: PACKAGING İYİ Tasarım Temel form
Page 79 and 80: PACKAGING İYİ Tasarım Ø 210 X 1
Page 81 and 82: PACKAGING İYİ Tasarım Mevlevi; k
Page 83 and 84: PACKAGING İYİ Tasarım Tüketicin
Page 85 and 86: LIGHTING İYİ Tasarım Kullanıcı
Page 87 and 88: LIGHTING İYİ Tasarım Heper taraf
Page 89 and 90: ELECTRICAL HOUSEHOLD DEVICES İYİ
Page 119 and 120:
ELECTRICAL HOUSEHOLD DEVICES İYİ
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
ELECTRONIC EQUIPMENT İYİ Tasarım
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
HOME FURNITURE İYİ Tasarım Pasla
Page 145 and 146:
HOME FURNITURE İYİ Tasarım Kişi
Page 147 and 148:
HOME FURNITURE İYİ Tasarım İkil
Page 149 and 150:
HOME FURNITURE İYİ Tasarım Moder
Page 151 and 152:
HOME FURNITURE İYİ Tasarım Wings
Page 153 and 154:
HOME FURNITURE İYİ Tasarım Zarif
Page 155 and 156:
HOME FURNITURE İYİ Tasarım Moder
Page 157 and 158:
HOME and OFFICE DEVICES and ACCESSO
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Page 189 and 190:
Page 191 and 192:
PUBLIC and COMMERCIAL PRODUCTS İY
Page 193 and 194:
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
OFFICE FURNITURE İYİ Tasarım Nod
Page 201 and 202:
OFFICE FURNITURE İYİ Tasarım 201
Page 203 and 204:
OFFICE FURNITURE İYİ Tasarım Ça
Page 205 and 206:
OFFICE FURNITURE İYİ Tasarım Tü
Page 207 and 208:
OFFICE FURNITURE İYİ Tasarım Ge
Page 209 and 210:
OFFICE FURNITURE İYİ Tasarım Env
Page 211 and 212:
OFFICE FURNITURE İYİ Tasarım Ön
Page 213 and 214:
OFFICE FURNITURE İYİ Tasarım Kol
Page 215 and 216:
OFFICE FURNITURE İYİ Tasarım 12
Page 217 and 218:
OFFICE FURNITURE İYİ Tasarım Eş
Page 219 and 220:
SPORTS, HOBBY, GAME and PERSONAL PR
Page 221 and 222:
SPORTS, HOBBY, GAME and PERSONAL PR
Page 223 and 224:
MEDICAL EQUIPMENT and DEVICES İYİ
Page 225 and 226:
Page 227 and 228:
Page 229 and 230:
Page 231 and 232:
TRANSPORTATION İYİ Tasarım Konfo
Page 233 and 234:
BUILDING COMPONENTS İYİ Tasarım
Page 235 and 236:
Page 237 and 238:
Page 239 and 240:
Page 241 and 242:
Page 243 and 244:
CAPITAL GOODS İYİ Tasarım Markan
Page 245:
CAPITAL GOODS İYİ Tasarım Arcode
Page 249 and 250:
CONCEPTUAL PROJECTS KAVRAMSAL Bir t
Page 251:
CONCEPTUAL PROJECTS KAVRAMSAL Kaza
Page 255 and 256:
Ahmet Bülent Zorlu bulentzorlu@gma
Page 257 and 258:
Alp Nuhoğlu Alp Nuhoğlu Arif Özd
Page 259 and 260:
Aziz Sarıyer www.derindesign.com
Page 261 and 262:
Burak Erbab Adres: VESTEL Beyaz Eş
Page 263 and 264:
Burçak İlter Burçak İlter Burç
Page 265 and 266:
Can İmir Can İmir Can Yalman Can
Page 267 and 268:
Çağlar Yücealp Göksuevleri Site
Page 269 and 270:
Ece Yalım Ece Yalım Eda Yılmaz E
Page 271 and 272:
Emir Rıfat Işık tel: 0535 361 07
Page 273 and 274:
Esin Çıralı Telefon : 0555 623 2
Page 275 and 276:
Faruk Malhan Koleksiyon İstanbul B
Page 277 and 278:
Gerhard Reichert Lindenweg 5 88719
Page 279 and 280:
Gözde Elbeyli Yanarsu sokak, Ergen
Page 281 and 282:
Hürmüs Ayaz Adres: Ag PORSELEN A.
Page 283 and 284:
Kerim Korkmaz e-posta: proje@korkma
Page 285 and 286:
Mehmet Mustafa Karaman Mahmut Paşa
Page 287 and 288:
Melkan Gürsel Tabanlıoğlu Tabanl
Page 289 and 290:
Mete Erdem Adres: Eskibağlar Mahal
Page 291 and 292:
Mirzat Koç smart+simple+essential:
Page 293 and 294:
Murat Tabanlıoğlu Adres: Tabanlı
Page 295 and 296:
Nexus Design Eczacıbaşı Yapı Ge
Page 297 and 298:
Orhan Irmak Orhan Irmak Tasarım ww
Page 299 and 300:
Özgür Mutlu Öz Tel: +90 532 6415
Page 301 and 302:
Rinaldo Filinesi Midea, Yikayici Ü
Page 303 and 304:
Serhan Güzelderen VENA TASARIM VE
Page 305 and 306:
Şaban Yavuz Adres: ÖZGE PLASTİK
Page 307 and 308:
Türker Acartürk 0 212 438 37 40 T
Page 309 and 310:
Ümit Altun Yanarsu sokak, Ergene A
Page 311 and 312:
Yasemin Sinem Köselecioğlu GSM: +
Page 313:
Zafer Doğan Telefon : 0533 953 22
Page 317 and 318:
Jüri Üyesi / Jury Member Centre d
Page 319 and 320:
Jüri Üyesi / Jury Member UTRLAB L
Page 321 and 322:
Jüri Üyesi / Jury Member Çelik D
Page 323 and 324:
Jüri Üyesi / Jury Member Norwegia
Page 325 and 326:
Jüri Üyesi / Jury Member Doğuş
Page 327 and 328:
Gordon Bruce, 39 yıldan beri Avrup
Page 329 and 330:
Jüri Üyesi / Jury Member Ozgen De
Page 331 and 332:
Mine Ovacık Dörtbaş, 1971’de
Page 333 and 334:
Jüri Üyesi / Jury Member Nuray Ke
Page 335 and 336:
Jüri Üyesi / Jury Member Urbano L
Page 337 and 338:
Jüri Üyesi / Jury Member Peter St
Page 339 and 340:
Jüri Üyesi / Jury Member Innermos
Page 341 and 342:
Jüri Üyesi / Jury Member Design F
Page 343 and 344:
Jüri Üyesi / Jury Member CANSU.bi
Page 345 and 346:
Jüri Üyesi / Jury Member Yeditepe
Page 347 and 348:
Jüri Üyesi / Jury Member Philips
Page 349 and 350:
Design Turkey İcra Kurulu Üyesi /
show all

Design Turkey 2012 Ödüllü Tasarımlar Kataloğu

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?