Evaluation von Verkehrssicherheitskampagnen - Fonds für ...

FVS-Evaluationsmanual
Teil II: Evaluationsinstrumente
Southwell, B. et al. (2010): Aging and the questionable validity of recognition-based exposure measurement.
In: Communication Research 37(5), 603-619.
Southwell, B./Langteau, R. (2008): Age, memory changes, and the varying utility of recognition as a
media effects pathway. In: Communication Methods and Measures 2(1-2), 100-114.
Sparrow, N./Curtice, J. (2004): Measuring the attitudes of the general public via internet polls. An
evaluation. In: International Journal of Market Research 46, 23-44.
Stapel, J. (1998): Recall and recognition. A very close relationship. In: Journal of Advertising Research
38(4), 41-45.
Stead, M. et al.(2005): Development and evaluation of a mass media Theory of Planned Behaviour
intervention to reduce speeding. In: Health Education Research 20(1), 36-50.
Weinstein N./Nicolich M. (1993): Correct and incorrect interpretations of correlations between risk
perceptions and risk behaviors. Health Psychology 12, 235-245.
Windahl, S./Signitzer, B./Olson, J. (1992): Using Communication Theory. An Introduction to Planned
Communication. London.
Zhou, R./Horrey, W. (2010): Predicting adolescent pedestrians’ behavioral intentions to follow the
masses in risky crossing situations. In: Transportation Research Part F 13, 153–163.
11.2 Evaluationsstudien (Literaturanalyse Kap. 6)
11.2.1 Sicherheitsgurt
1
Hunter, W. et al. (1993): Nonsanction seat belt law enforcement. A modern day tale of two cities.
In: Accident Analysis and Prevention 25(5), 511-520.
2
Malenfant, L. et al. (1996): The use of feedback signs to increase observed daytime seat belt use in
two cities in North Carolina. In: Accident Analysis and Prevention 28(6), 771-777.
3
Pasto, L./Baker, A. (2001): Evaluation of a brief intervention for increasing seat belt use on a college
campus. In : Behaviour Modification 25(3), 471-486.
4
Petridou, E. et al. (1999): Effectiveness of a comprehensive multisector campaign to increase seat
belt use in the greater Athens area, Greece. In: American Journal of Public Health 89(12), 1861-1863.
5
Streff, F./Molnar, L./Christoff, C. (1992): Increasing safety belt use in a secondary enforcement state.
Evaluation of a three-county special enforcement program. In: Accident Analysis and Prevention
24(4), 369-383.
6
Decina, L./Temple, M./Dorer, H. (1994): Evaluation of an child safety seat enforcement and education
program. In: Accident Analysis and Prevention 26(5), 667-673.
7
Salzberg, P./Moffat, J. (2004): Ninety five percent. An evaluation of law, policy, and programs to
promote seat belt use in Washington state. In: Journal of Safety Research 35, 215-222.
8
Williams, A./Reinfurt, D./Wells, J. (1996): Increasing seat belt use in North Carolina. In: Journal of
Safety Research 27(1), 33-41.
9
Thomas, A./Cook, L./Olsen, L. (2011): Evaluation of the Click It or Ticket intervention in Utah. In:
Accident Analysis and Prevention 43, 272-275.
10
Williams, A./Wells, J./Ferguson, S. (1997): Development and evaluation of programs to increase
proper child restraint use. In: Journal of Safety Research 28(2), 69-73.
11
Chaudhary, N./Alonge, M./Preusser, D. (2005): Evaluation of the Reading, PA nighttime safety
belt enforcement campaign. September 2004. In: Journal of Safety Research 36, 321-326.
Seite 90
Universität Zürich, Institut für Publizistikwissenschaft und Medienforschung - IPMZ