Programska knjižica - Hrvatsko filozofsko društvo

DAFNE VIDANEC, MIHOVIL ŠUŠNIĆ
“Baltazar Adam Krčelić” School of Professional Higher Education for Business
and Management, Zaprešić, Croatia /
Visoka škola za poslovanje i upravljanje »Baltazar Adam Krčelić« u Zaprešiću,
Hrvatska
REFLECTIONS OF PHILOSOPHICAL MAINSTREAMS
IN THE CONTEMPORARY HIGHLY-PROFESSIONAL
MANUALS OF ECONOMIC SCIENCES
Croatian high education concerning economic sciences, especially on the
level of private education institutions, is not randomized in its approach and
concept. Popular concept of teaching economy in the institutions which are
specialized for certain area of economy, e.g. business and management, tries to
oversee the need for ethical solutions in resolving crucial economic issues.
As a relatively new discipline mainly studied in the faculties of economy
and in business schools in Croatia, business ethics has not yet been accepted as
a serious subject of matter. One of the main reasons is that students of economy
use to think of business ethics as of a barrier in realizing business projects
focused on a profit. In their intellectual manner of thinking and acting in practice,
students behave according to the answer M. Twain gave when asked what
was the best way to became a rich guy: “Running business honestly only if we
must, dishonestly if we can”. In that way, business became synonym with the
notion of the choice between moral and unmoral economic performances.
Elaboration presented here is a result of my personal practice in teaching
business ethics at high education institution. I want to show here why contemporary
economy has failed us in its theory and practice. The conclusion I want
to present here goes as follows: economy needs to be reformulated in its basic
axioms formed by “great names” in the field of economy, such as Aristotle, A.
Smith, D. Hume, J. M. Keynes and alike.
Elaboration includes two parts: the content of the first part is the analysis
of the main economic theories in the perspective of philosophical thinking,
while the second part is more oriented to the didactic aspect of the philosophical
reflections in the economic practice.
The literature I have investigated and consulted for this elaboration concerns
the newest editions of the economic handbooks published in the Croatian
speaking area and authored by different experts from the fields of business,
management, and project development.
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