FY 2012 Operating Budget and FY 2013-2017 Financial ... - Septa

REVENUE, RIDERSHIP AND SALES
Finance and Planning
Principal Responsibilities
Forms a centralized leadership capacity to coordinate multifaceted operations including
revenue generation via fare media, parking lots, and non-transportation related
advertising income. Monitors and officially reports ridership levels and affiliated
revenues.
Revenue and Ridership Management – Develops and reports monthly ridership and
revenue levels. Manages all ridership and revenue data and issues reports as
market conditions demand. Issues all required revenue and ridership reports to
governmental and ancillary agencies. Administers and interprets all pricing tariffs
including elementary, high school and college level student, the working public, the
disabled, and senior citizens.
Sales – Administers and conducts the sale of all prepaid fare media, both within the
SEPTA service area and to visitors throughout the continental United States. Directly
manages five full service sales centers, the Transit Store and the online web sales
portal designated shop.SEPTA.org. Manages sales to over 400 external sales
locations, 150 corporate entities and all school districts. Develops and staffs all
“Transit Fairs” and other outreach events. Handles all customer adjustments related
to lost rides or fare media refund. Controls the quantity purchase of all fare media
through the awarded third party contractors. Develops and maintains partnership
agreements with cultural and business related partners. Generates nontransportation
revenue through the sale of advertising space on passes, bridges,
billboards, buses and other mediums.
Parking – Pursues opportunities to expand parking spaces and functions as the
central coordinator for all parking related issues. Directly maintains all lots and
garages. Actively seeks land acquisitions to develop and expand various parking lot
capacities. Manages over 26,000 parking spaces and directly handles all coin and
electronic cash collection from SEPTA owned meters, slot boxes and pre-paid
permits.
SERVICE PLANNING
Principal Responsibilities
Plans and schedules service for City, Suburban and Railroad operations. Monitors and
analyzes route performance in accordance with applicable service standards to develop
proposals for service improvements. Works with public and private partners to develop
new services. Prepares the Annual Service Plan which includes all major budget-related
route and
service proposals and annual economic review of all SEPTA routes. Serves as liaison
with City and County Planning Agencies and Transportation Management Associations
regarding service planning issues. Coordinates SEPTA’s tariff and public hearing
process for all route changes. Responsible for planning SEPTA Job Access/Reverse
Commute (JARC) and Congestion Mitigation/Air Quality (CMAQ) services and subgrantee
invoicing. Supports Capital Budget planning on transit and railroad service
issues.
SEPTA Fiscal Year 2012 Operating Budget 109