FY 2012 Operating Budget and FY 2013-2017 Financial ... - Septa

Public and Government Affairs
Federal - Work with the region’s Congressional Delegation and their staffs and SEPTA’s
legislative consultants to assure that any federal legislation proposed and/or enacted is
as favorable to SEPTA’s interests as possible. Statutory areas of concern include but are
not limited to transit reauthorizing legislation, transit appropriations, railroad legislation,
environmental legislation and disabilities law. Work with SEPTA finance staff, federal
legislative consultants, Council of Northeastern Governors, the American Public
Transportation Association, and the National Business Coalition for Rapid Transit. The
expected major issues are the reauthorization of SAFETEA-LU and various safety
regulations. Respond to legislative and constituent inquiries from the federal level.
GOVERNMENT AFFAIRS - REGION AND COMMUNITY RELATIONS
Principal Responsibilities
Region − The Government Affairs staff works closely with local elected officials to
advance transit related initiatives and legislation in the five county service area. Activities
include attending County Council and Philadelphia City Council meetings to keep abreast
of legislation and maintain a rapport with the local elected officials.
Community Relations − The Community Relations staff is proactive in its outreach in
the region on SEPTA related projects and information dissemination. Responsible for
responding to transit issues impacting the community on a day-to-day basis as well as
participation in special events.
MARKETING AND PROMOTION
Principal Responsibilities
Marketing – Acts as central coordination for all promotional and marketing endeavors.
Contracts with and administers contracts with third party agencies to target various
Authority promotions which seek to maintain, develop and/or enhance ridership levels.
Utilizes all current, innovative, and cutting edge promotional avenues to deliver
messages.
SEPTA Fiscal Year 2012 Operating Budget 129