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Probate & Trust Law Section Conference Manual ... - Minnesota CLE

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I. Advances in Technology and the Internet Have Changed The Way We Plan Our<br />

Client’s Estates<br />

a. Our clients have valuable digital assets that should be addressed in the estate<br />

planning and administration process. For most clients, an estate plan that does not<br />

address digital assets is no longer a complete estate plan.<br />

b. Digital assets can be roughly defined as electronic content, information and/or<br />

media and the right to use that content, information or media Includes:<br />

i. Email Accounts<br />

ii. Smartphones, tablets, netbooks and computers<br />

iii. Online Sales Accounts (e.g., ebay, amazon, etsy)<br />

iv. Online Purchasing Accounts (e.g., paypal)<br />

v. Online Storage Accounts/ Cloud Storage Accounts<br />

vi. Webpages<br />

vii. Domain Names<br />

viii. Blogs<br />

ix. Social Networking Accounts (e.g., facebook, twitter, linked-in)<br />

x. Intellectual Property Rights in Digital Assets<br />

c. A digital asset can be the key to unlocking other assets with financial value.<br />

i. Example: a decedent’s email account that contains bank and brokerage<br />

statements.<br />

ii. If the client received electronic statements and has no other evidence of<br />

the existence of the account, the fiduciary may not discover the financial<br />

account itself without access to the email account.<br />

d. Digital assets themselves can also have financial value. For example:<br />

i. Domain names can have tremendous value:<br />

1. FB.com sold for $8.5 million in 2010; and<br />

2. sex.com sold for $13 million in 2010 (after selling for $14 million<br />

in 2006)<br />

ii. Blogging can bring a client revenue and in many cases, should be treated<br />

as a valuable business:<br />

1. In November of 2011, The Atlantic reported that America’s top 10<br />

most valuable blogs have an estimated aggregate value of $785<br />

million.<br />

2. The #1 most valuable blog in 2011 was gawker.com – valued at<br />

$318 million (more then the next 5 combined) with $53.6 million<br />

in ad revenue in 2010.<br />

3. One stay-at-home mother’s parenting blog –dooce.com – generates<br />

an estimated $4.8 million of ad revenue per year.<br />

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